{"id":31515,"date":"2018-04-10T12:20:33","date_gmt":"2018-04-10T11:20:33","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=31515"},"modified":"2018-04-10T12:20:33","modified_gmt":"2018-04-10T11:20:33","slug":"dior-delivers-surprise-senses-new-jadore-injoy-scent","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/dior-delivers-surprise-senses-new-jadore-injoy-scent\/","title":{"rendered":"Dior delivers a Surprise for the Senses with new J’adore Injoy scent"},"content":{"rendered":"

Dior has announced the release of a new edition of its best-selling J’adore fragrance – find out more about J’adore Injoy…<\/p>\n

SURPRISE THE SENSES \u00a0<\/strong><\/p>\n

To produce this perfume, Fran\u00e7ois Demachy redefined the contours of the mythic floral bouquet of\u00a0J’adore. “With\u00a0J’adore Injoy, I created a fresh fruity-salty accord in order for the white flowers to shine. A fleur de sel for today, which literally “smells” like joy,\u00a0” explains the House\u2019s Perfumer-Creator.
\nAlongside this refreshing top note sits a flower with unique qualities: a\u00a0 ylang-ylang customized between the island of Nosy Be and the city of Grasse, the cradle of the perfume and the terroir of choice for Dior fragrances from the very start. Lastly is a juicy peach, the final essential element of this surprising composition.<\/p>\n

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The presentation<\/strong><\/p>\n

Illuminated by the sun and immersed in water, the iconic\u00a0J’adore Injoy\u00a0bottle reflects all the sensuality of this sparkling gold fragrance.<\/p>\n

Its glass amphora radiates, its beauty enhanced by the sun and translucent water as, one with nature, it gives the impression that the liquid it holds comes to life before our eyes.<\/p>\n

Instantly seizing the senses, the\u00a0J’adore Injoy\u00a0packaging is a reflection of the fragrance itself. Precious and unique, through a play of transparencies its iconic glass amphora reveals a juice with shimmering reflections. Its form has been refined, even further evoking those feminine curves that Christian Dior magnified on February 12, 1947, the date he showed his first collection, with its line\u00a0En huit.<\/p>\n

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The campaign<\/strong><\/p>\n

In the new\u00a0J’adore Injoy\u00a0campaign, Charlize Theron glows in a light-bathed sea.<\/p>\n

With the sky diffusing a light boasting almost sacred overtones, Charlize Theron moves determinedly towards the sun. Instinctively springing forward, she lets herself be carried away by her senses. Entering into communion with nature, the\u00a0J’adore\u00a0muse succumbs to the instant pleasure offered by the sensation of water on the skin. Sensual, radiant and real, here she embodies all the facets of the fragrance\u00a0J’adore Injoy.<\/p>\n

J\u2019adore Injoy, the fresh and bold olfactory offshoot developed by Fran\u00e7ois Demachy, the House\u2019s Perfumer-Creator, Charlize Theron expresses the magic of the here and now.<\/p>\n

With eyes closed and her face turned to the sun, Charlize Theron, the\u00a0J\u2019adore\u00a0muse for more than twelve years, glows. In this new visual from the\u00a0J\u2019adore Injoy\u00a0campaign, shot by Jean-Baptiste Mondino, she glows on a beach bathed in light, celebrating the present moment. the image refers to the immediate pleasure the fragrance offers. Composed by Fran\u00e7ois Demachy,\u00a0J\u2019adore Injoy\u00a0encapsulates the declaration of a spontaneous love of living, from its name, evoking an exclamation of joy, to its fruity-salty accord that seizes the senses unexpectedly.<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Dior has announced the release of a new edition of its best-selling J’adore fragrance – find out more about J’adore Injoy…<\/p>\n","protected":false},"author":3,"featured_media":31519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[155,5965,69,5964],"class_list":["post-31515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-dior","tag-dior-parfums","tag-duty-free","tag-jadore-injoy"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/31515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=31515"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/31515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/31519"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=31515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=31515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=31515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}