{"id":31593,"date":"2018-04-13T14:03:57","date_gmt":"2018-04-13T13:03:57","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=31593"},"modified":"2018-04-19T12:56:39","modified_gmt":"2018-04-19T11:56:39","slug":"ray-ban-reveals-spring-2018-campaign-steven-klein","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/ray-ban-reveals-spring-2018-campaign-steven-klein\/","title":{"rendered":"Ray-Ban reveals spring 2018 campaign by Steven Klein"},"content":{"rendered":"<p>The 2018 campaign, shot on location in Texas, is made up of four images, each embodying a different Ray-Ban style and is a continuation of the 2017 campaign, also shot by Klein.<!--more--><\/p>\n<p>While the 2017 campaign\u2019s inspiration was about people leaving their life behind, \u201cthe new campaign is about freedom and letting go,\u201d Klein explained. \u201cLiving in turbulent times, one of the things that evokes that for many people is a road trip. This campaign represents that no matter what hardships come your way, you can be an individual, go on your own path and experience fun, optimism, creativity, love\u2026everybody\u2019s looking for their own personal freedom.\u201d<\/p>\n<p>The new assortment consists of three sun options \u2014 the marshal, wayfarer blaze and aviator evolve \u2014 as well as one optical option \u2014 the hexagonal. Each gets their own narrative under Klein\u2019s direction, \u201ca musician and an artist; a young female film director; a social activist, and a young Jack Kerouac.\u201d<\/p>\n<p><iframe title=\"Destination everywhere\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/KyT8M6SoTkk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign01.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign01-768x1024.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign01-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign01-680x906.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign01.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign01-768x1024.jpg\" class=\"alignnone size-large wp-image-31830 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-31830\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign01-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign01-768x1024.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign01-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign01-680x906.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign01.jpg 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign02.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign02-768x1024.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign02-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign02-680x906.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign02.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign02-768x1024.jpg\" class=\"alignnone size-large wp-image-31831 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-31831\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign02-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign02-768x1024.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign02-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign02-680x906.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign02.jpg 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign03.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign03-768x1024.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign03-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign03-680x906.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign03.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign03-768x1024.jpg\" class=\"alignnone size-large wp-image-31832 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-31832\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign03-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign03-768x1024.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign03-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign03-680x906.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign03.jpg 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign04.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign04-768x1024.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign04-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign04-680x906.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign04.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign04-768x1024.jpg\" class=\"alignnone size-large wp-image-31833 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-31833\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign04-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign04-768x1024.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign04-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign04-680x906.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/Ray-Ban-2018-Campaign04.jpg 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/ray-ban-four-split.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/ray-ban-four-split.jpg 640w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/ray-ban-four-split-300x195.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/ray-ban-four-split.jpg\" class=\"alignnone size-full wp-image-31594 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-31594\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/ray-ban-four-split.jpg\" alt=\"\" width=\"640\" height=\"415\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/ray-ban-four-split.jpg 640w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/04\/ray-ban-four-split-300x195.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/p>\n<p>The updated range is available on ray-ban.com and retails from $163 to $188. The campaign launches first on <a href=\"http:\/\/www.ray-ban.com\">ray-ban.com<\/a> and then on the brand\u2019s social channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2018 campaign, shot on location in Texas, is made up of four images, each embodying a different Ray-Ban style and is a continuation of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":31594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[69,5975,959,55],"class_list":["post-31593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-duty-free","tag-ray-ban","tag-steven-klein","tag-sunglasses"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/31593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=31593"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/31593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/31594"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=31593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=31593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=31593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}