Beefeater is launching a limited edition Traveller\u2019s Exclusive bottle of its famous London Dry Gin – the first ever for the world\u2019s most awarded gin.<\/p>\n
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Recognising the significance and opportunity of duty-free shopping, Beefeater\u2019s exclusive design hopes to capture the attention of new generation gin drinkers as they travel.<\/p>\n
The limited edition features a modern and vibrant bottle design in Beefeater\u2019s signature red including a unique interpretation of the brand\u2019s beloved Yeoman. Inspired by travel and the bottle\u2019s exclusivity in Global Travel Retail, the new-age Yeoman is shown wheeling a suitcase behind him. For added visibility, the bottle will wear a neck collar celebrating its new look, stating; \u201cNew Look, Same Taste\u201d.<\/p>\n
Pernod Ricard Global Travel Retail is introducing the limited edition across EMEA Travel Retail in May 2018, before becoming available in South America in October 2018 to coincide with peak summer travel periods.<\/p>\n
THIS IS REAL LONDON DRY GIN<\/strong>
\nFrom James Burrough’s original recipe, Desmond Payne – the world’s most experienced master distiller – oversees a bold and distinct gin that sets the standard for London Dry Gins. Since 1863 Beefeater has stood the test of time and now claims the title of the world\u2019s most awarded gin. A product of a bold, creative city, Beefeater is proud to still be made in the heart of London. With big juniper character and strong citrus notes, this is a real London Dry for those that enjoy the real taste of gin.<\/p>\n