Montblanc has a new global face in the way of Chinese actress and red carpet darling Fan Bing Bing.<\/p>\n
Following the launch of her own cosmetics line, Fan Beauty, in March, the \u201cI Am Not Madame Bovary\u201d and \u201cX-Men\u201d franchise star is now fronting the German high-end accessories brand.<\/p>\n
\u201cFan Bingbing is the quintessential modern woman, portraying confidence in different areas beyond acting. Her interest and knowledge comprises fashion, philanthropy and business,\u201d said Montblanc chief executive officer Nicolas Baretzki. \u201cThis self-confidence, determination and independence are what define the \u2018boheme spirit\u2019 and we are delighted to welcome Fan Bingbing to the Montblanc family.\u201d<\/p>\n
WWD reports that the contract is another addition to her already lucrative career. Fan has been China\u2019s best paid celebrity for four years running now, according to Forbes, with her 2017 income estimated at 300 million renminbi, or $47.5 million at current exchange.<\/p>\n
Fan has worked with international houses like Guerlain, Chopard, De Beers and L\u2019Or\u00e9al in the past. In 2016, she and her boyfriend Li Chen fronted fast fashion chain H&M\u2019s Chinese New Year campaign. The two are now engaged after Li proposed last September, footage of which was shared on social media.<\/p>\n
https:\/\/www.instagram.com\/p\/BccZtpGht50\/?hl=en&taken-by=bingbing_fan<\/p>\n
https:\/\/www.instagram.com\/p\/BavDaqNBOVy\/?hl=en&taken-by=bingbing_fan<\/p>\n","protected":false},"excerpt":{"rendered":"
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