Fragrance brand Givenchy Parfums has announced their collaboration with American actress Rooney Mara, who will embody a new fragrance for women.<\/p>\n
Two-time Oscar nominee Rooney Mara is one of the most talented actresses of her generation. Committed and daring in her film choices, Rooney is not only respected for her transformative performances but also for her dedication to humanitarian efforts close to her heart. A long-term friend of the Givenchy House, she has often graced the red carpet dressed in Givenchy. Rooney is also a spokesperson for Humane Society International among other organizations.<\/p>\n
Mara is working with the executives at the luxury French label and will front the marketing imagery for a new perfume due to be released in September 2018, having impressed artistic director Clare Waight Keller.<\/p>\n
\u201cI love how versatile she is, and how she defines soft power. She has that presence,\u201d the designer explained to WWD. \u201cShe doesn\u2019t need to say she is there, your eyes are just naturally drawn to her anytime she enters the room. And I think that aura, the special charisma you don\u2019t often see, comes to life when she\u2019s in front of a camera. She\u2019s a natural beauty with so many layers, I\u2019ve always admired her.\u201d<\/p>\n
Keller also shared that she is a fan of many of Mara\u2019s other movies, such as Side Effects and Carol, and was \u201cimmediately struck\u201d by the Hollywood star\u2019s \u201cfearless\u201d nature.
\nIn addition, Mara explained that she has always loved looking at Givenchy designs and was thrilled to wear one of the house\u2019s gowns to the London premiere of The Girl with the Dragon Tattoo.<\/p>\n
\u201cIt was this insanely beautiful couture dress I will never forget,\u201d the 33-year-old said. \u201cI\u2019ve loved them ever since. I always feel my best and most comfortable wearing their clothes. Getting to represent them now in this way feels just right.\u201d<\/p>\n
And though she doesn\u2019t wear perfume regularly, Mara admitted that she has a strong sense of what she likes when it comes to fragrances.
\n\u201cI think perfumes are very powerful in that way \u2013 so deeply connected to memories, places, people, times in your life or seasons changing.\u201d<\/p>\n