{"id":33289,"date":"2018-06-07T12:49:12","date_gmt":"2018-06-07T11:49:12","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=33289"},"modified":"2019-01-23T10:29:36","modified_gmt":"2019-01-23T10:29:36","slug":"johnnie-walker-looks-captivate-travellers-heathrow-edinburgh-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/johnnie-walker-looks-captivate-travellers-heathrow-edinburgh-airports\/","title":{"rendered":"Johnnie Walker looks to captivate travellers at Heathrow and Edinburgh Airports"},"content":{"rendered":"

As travellers make their way through London Heathrow and Edinburgh Airport this summer, they will be treated to an array of spectacular aerial photographs of some of Scotland\u2019s most mesmerising locations, thanks to a multi-million pound media investment by Diageo Global Travel.<\/p>\n

The latest in the Johnnie Walker brand\u2019s award-winning line of Keep Walking campaigns will feature prominently across all Heathrow terminals and Edinburgh airport. The new campaign will feature on static and digital channels including on airport panels, at global gateways on digital towers in T2 and T5, at departures, and it will also be visible in the British Airways lounge in Heathrow. It will also appear on the front cover of BA\u2019s in-flight magazine \u2018High Life\u2019 and on in-flight entertainment on all BA flights, among other locations. For those travelling this summer, they will be able to enjoy the new film on digital screens shown across permanent Johnnie Walker fixtures all over the world.<\/p>\n

Anna MacDonald, Marketing Director, Diageo Global Travel, said: \u201cWe are delighted to launch the Johnnie Walker campaign in Global Travel in the United Kingdom, the home of Scotch whisky, to take consumers on a journey from the four corners of Scotland to the four corners of the world.\u201d<\/em><\/p>\n

\u201cIn keeping with the long-standing Johnnie Walker philosophy of progress, we recognise that in life it\u2019s not just about where you are going; it\u2019s about who you walk with on the journey and we are confident travellers will enjoy coming face-to-face with the history and pioneering spirit of this much-loved Scotch whisky.\u201d<\/p>\n

Featuring stunning imagery of landscapes from across the Highlands, the Islands, Speyside and the Lowland regions of Scotland, the new campaign will bring to life the heritage of the world\u2019s most popular Scotch whisky.<\/p>\n

John Williams, Johnnie Walker Global Brand Director, added: \u201cA commitment to making quality whisky for quality times has always been important to us. For the best part of 200 years we\u2019ve sought out the best whiskies from all over Scotland for people to enjoy when they get together with those who matter to them. That\u2019s what really excites me about this campaign, it\u2019s a chance to put a spotlight on the fact that we bring together exceptional tasting Scotch Whiskies from every corner of Scotland. I\u2019m particularly excited to see the campaign come to life in Global Travel as we know that Johnnie Walker is synonymous with millions of travellers across the world as a Scotch whisky that people can enjoy when they get together with friends and family.\u201d<\/p>\n

The new Johnnie Walker campaign will be live in London Heathrow and Edinburgh Airport until September 2018.<\/strong><\/p>\n

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