Mo\u00ebt & Chandon has launched its new \u201cMust Be\u201d global advertising campaign. The campaign, which signals a new communication platform for the Maison, centres on life\u2019s most memorable moments, celebrated with a bottle of Mo\u00ebt & Chandon since 1743.<\/p>\n
Mo\u00ebt & Chandon has always been part of life\u2019s most enjoyable and memorable moments. The new \u201cMust Be\u201d ad campaign spotlights these moments of heightened emotion \u2013 the birth of a child, a first meeting, a professional success \u2013 celebrated with a bottle of Mo\u00ebt & Chandon champagne.<\/p>\n
Directed by award-winning French director Emmanuel Cossu \u2013 whose credits included the much-remarked Miss Dior campaign with Natalie Portman \u2013 the \u201cMust Be\u201d film interweaves the destinies of characters living defining and powerful moments: a future father racing through the streets to meet his newborn child, a young ballerina stepping onto the stage for the first time, a female astronaut about to make history as she braces for landing on Mars\u2026 All have compelling reasons to celebrate the moment, a \u201cMust Be\u201d with Mo\u00ebt & Chandon \u2013 a bottle of which is opened every second around the globe!<\/p>\n
https:\/\/youtu.be\/e2AaXqYGzOQ<\/p>\n
The launch of the campaign on June 9th coincided with the annual \u201cMo\u00ebt & Chandon Grand Day\u201d of celebrations hosted by the Maison around the world. The film will be released across digital platforms, social media and movie theatres.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mo\u00ebt & Chandon has launched its new \u201cMust Be\u201d global advertising campaign. The campaign, which signals a new communication platform for the Maison, centres on […]<\/p>\n","protected":false},"author":3,"featured_media":33397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,7098,7097],"tags":[124,39,804,6275,6274],"class_list":["post-33395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-wine-champagne","category-wines-spirits","tag-champagne","tag-dutyfree","tag-lvmh","tag-moet","tag-mustbe"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/33395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=33395"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/33395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/33397"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=33395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=33395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=33395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}