{"id":33560,"date":"2018-06-20T14:35:22","date_gmt":"2018-06-20T13:35:22","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=33560"},"modified":"2019-01-23T11:03:54","modified_gmt":"2019-01-23T11:03:54","slug":"emirates-airlines-names-russian-standard-onboard-vodka","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/emirates-airlines-names-russian-standard-onboard-vodka\/","title":{"rendered":"Emirates Airlines names Russian Standard as its onboard Vodka"},"content":{"rendered":"
Russian Standard Vodka has signed a five-year deal with Emirates Airline to have its vodka served in economy and first class cabins.<\/p>\n
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Emirates will serve Russian Standard Original Vodka for customers in economy class, while first class travellers will be served the brand\u2019s luxury expression, Imperia.<\/p>\n
To raise awareness of the brand among travellers, the offer will be supported by an integrated marketing platform, which will deliver a series of activations across various channels.<\/p>\n
Elina Fruin, managing director for global travel retail at Roust, which owns Russian Standard, said: \u201cWinning this tender is very important to us as it marks a major expansion of our presence with one of the largest airlines in the world. In securing this important win we faced strong competition from global industry players.<\/p>\n
\u201cI believe the key feature of our success is the strength of the brand in ‘travel retail’ globally and in the local market of United Arab Emirates and valuable insight and support from our partners\u201d.<\/p>\n
Emirates Airline operates more than 3,600 flights per week to more than 150 cities in 85 countries and territories across six continents.<\/p>\n
Russian Standard – VODKA THE GREAT<\/strong> \nRussian Standard is more than a name it\u2019s a promise to give vodka lovers around the world a new standard in vodka. Where once drinkers had to choose between a pure vodka or a vodka with good taste, now drinkers can have both.<\/p>\n
Made only in St. Petersburg, Russian Standard Original adheres faithfully to Dmitri Mendeleev\u2019s 1894 principles for the creation of vodka.<\/p>\n
Created by combining state-of-the-art distillation techniques with time honoured traditions and crafted using the finest ingredients of winter wheat and water of glacial origin, Russian Standard Vodka is the benchmark for excellence in the homeland of vodka.<\/p>\n
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