{"id":33606,"date":"2018-06-21T10:29:19","date_gmt":"2018-06-21T09:29:19","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=33606"},"modified":"2018-06-21T10:29:19","modified_gmt":"2018-06-21T09:29:19","slug":"david-beckham-brings-grooming-airports-house-99-barbershop","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/david-beckham-brings-grooming-airports-house-99-barbershop\/","title":{"rendered":"David Beckham brings grooming to airports with HOUSE 99 barbershop"},"content":{"rendered":"

David Beckham’s HOUSE 99 grooming brand continues to reach out to travellers around the world.<\/p>\n

In 2018 David Beckham, the man with one of the most recognisable faces on the planet,\u00a0who has always styled it his own way creates his own grooming brand, HOUSE 99,\u00a0\u00a0with the ambition to demystify men\u2019s grooming needs and encourage self-expression and style.<\/p>\n

The holistic approach to beauty with its incremental categories of beard care, haircare and skincare\u00a0all offering beautifying solutions, and with David Beckham as a coach, has enabled\u00a0the recruitment of new travelling customers who do not usually buy skincare in duty-free.<\/p>\n

Since the month of March, various airports, especially in Europe, have started to highlight HOUSE 99. The staging of HOUSE 99 in the dedicated spaces perfectly reflects a place where free spirits can encounter style and grooming.<\/p>\n

The one-of-a kind expression of barbershop-inspired retail with the aim to mirror David Beckham\u2019s own style rituals and deliver grooming excellence is quite engaging. Travelling customers are encouraged to discover, experiment in a relaxed and playful environment filled with marble, wood and copper- and be inspired by the House 99 community led by David Beckham.<\/p>\n

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Passengers are invited to join this community and enjoy a unique experience.\u00a0They can have their beards trimmed, be shaved or get a facial treatment.\u00a0Experts provide them with plenty of advice and tips\u00a0to allow them to explore their own unique style and express their identity.<\/p>\n

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HOUSE 99 offers a variety of expert grooming solutions for every male hair and skin type, to perfectly meet travellers\u2018 needs whatever their grooming habits, aspirations or purchasing power.<\/p>\n

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Britta Hoffmann, Director Purchase Perfume & Cosmetics – Gebr.Heinemann<\/strong> : \u201cWe see a lot of potential in House 99 and are excited to introduce the fantastic brand in selected retail locations. It is definitely exhilarating to watch House 99 turn into another success story.\u201d<\/p>\n

Alexandre Guiffard, Operational Marketing Manager \u2013SDA (Soci\u00e9t\u00e9 De Distribution A\u00e9roportuaire) \u201cThe creation of House 99 complements an increasingly dynamic sector and reflects men\u2019s concerns and a state of mind: to be uninhibited, groomed but not to excess, comfortable and confident in your own skin. House 99 brings many assets, particularly by covering new sectors (beard & tattoo) and remaining accessible, which allows us in Travel Retail to distinguish ourselves with a targeted yet very universal range\u201d.<\/p>\n

Since the month of June travellers flying through Hong Kong International Airport<\/a> have discovered HOUSE 99. The brand will be showcased through an eye-catching pop-up store in August.<\/strong><\/p>\n

From July, Travel Retail Americas will highlight House 99 at Puerto Iguazu (Argentina).\u00a0Later on, the brand will be rolled out to Miami<\/a> and Atlanta<\/a> airports.<\/strong><\/p>\n

HOUSE 99 marks the debut of a digital success story. HOUSE 99, has created major buzz and excitement through e-retail and social media allowing brand\u2019s awareness and visibility. For customers in search of grooming and style the digital channel is the first point of contact to HOUSE 99.<\/p>\n

Recently, Asian customers addicted to e-shopping have connected with HOUSE 99 on Shilla Duty Free<\/a>\u2019s website. Lotte<\/a> will also welcome the brand on its website in the coming days. Considering the increasing and impressive number of followers since its launch, HOUSE 99 will keep on recruiting new customers.<\/p>\n

David Beckham’s HOUSE 99 grooming brand is coming to duty-free<\/a><\/p><\/blockquote>\n