{"id":33628,"date":"2018-06-21T10:45:25","date_gmt":"2018-06-21T09:45:25","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=33628"},"modified":"2018-06-21T10:45:25","modified_gmt":"2018-06-21T09:45:25","slug":"jameson-opens-tastehouse-whiskey-pop-london-gatwick-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jameson-opens-tastehouse-whiskey-pop-london-gatwick-airport\/","title":{"rendered":"Jameson opens Tastehouse whiskey pop-up at London Gatwick Airport"},"content":{"rendered":"

Jameson Irish Whiskey has launched an exciting new concept exclusively in duty-free that allows travellers to discover and engage with the famous brand.<\/p>\n

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The Jameson Tastehouse is an interactive pop-up firstly taking place at London Gatwick Airport<\/a> until the end of June 2018, allowing travellers to experience the entire portfolio including Jameson Original, Caskmates, Deconstructed Series and Signature.<\/p>\n

Guests to the Jameson Tastehouse pop-up will be greeted with a Jameson Ginger & Lime before sharing their individual tastes with a host who will recommend a whiskey from the Jameson Family to sample. Adding a competitive edge to the experience, a voting board will then showcase which whiskey London enjoys the most.<\/p>\n

Alongside the tastings and cocktails, a classic game of shuffle board is available for all to enjoy and those who purchase a bottle of Jameson at the Tastehouse will receive an exclusive Jameson baseball cap.<\/p>\n

Pernod Ricard Global Travel Retail is also supporting the fun-filled activation digitally at all stages of the Travel Trail. Before travellers begin their trip, exclusive Jameson playing cards redeemable at the Tastehouse can be claimed via Facebook. When in-airport, travellers will be geo-targeted and encouraged to seek out the pop-up with notifications informing them of the exact distance they need to walk to reach the Tastehouse.<\/p>\n

Following this exclusive pop-up at London Gatwick Airport, Jameson Tastehouse will roll out at a global scale from July 2018 onwards with activations customised according to the current portfolio of Jameson products available in each location.<\/p>\n

www.jamesonwhiskey.com<\/a>
\n@jamesonwhiskey<\/p>\n

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Jameson Irish Whiskey has launched an exciting new concept exclusively in duty-free that allows travellers to discover and engage with the famous brand.<\/p>\n","protected":false},"author":4,"featured_media":33629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[4002,6340,4746,5009],"class_list":["post-33628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-jameson-irish-whiskey","tag-jameson-tastehouse","tag-london-gatwick-airport","tag-pernod-ricard-global-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/33628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=33628"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/33628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/33629"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=33628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=33628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=33628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}