Scotch whisky brand Dewar\u2019s has unveiled an immersive pop-up activation at Miami International airport.<\/p>\n
The John Dewar & Sons Fine Whisky Emporium has taken over the central atrium of Concourse D37 in Miami International Airport as part of a month-long pop-up, which highlights the brand\u2019s ageing and blending processes.<\/p>\n The pop-up, which runs until 12 July, aims to engage millennial consumers and new whisky drinkers with the brand as they travel through the terminal.<\/p>\n Geoff Biggs, regional director Americas for Bacardi Global Travel Retail (owners of the Dewar’s brand), said: \u201cThanks to the outstanding work of our advocacy team and many creative touches, we are bringing the Dewar\u2019s personality to life in new, unusual and memorable ways.<\/p>\n \u201cOur partnership with Duty Free Americas<\/a> is rooted in a shared commitment to bringing excitement and innovation to the whisky category.\u201d<\/p>\n The activation incorporates vapour infusion jars, inviting passengers to come in close and explore the scent profiles of key age variants in the double-aged Dewar\u2019s range. There are also games of whisky pong and the chance to fly off with a temporary tattoo.<\/p>\n Jon Bonchick, director of buying and merchandising for Duty Free Americas Inc, said: \u201cWe are always excited by opportunities to innovate the retail experience for DFA customers and this Dewar\u2019s campaign ticks all the boxes.<\/p>\n \u201cIt is immensely creative in bringing something genuinely new to how shoppers explore the whisky category and is delivering very positive results in foot traffic and increasing sales.\u201d<\/p>\n <\/p>\n See more at the Miami Aiport shopping website<\/a> and Duty Free Americas website<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Scotch whisky brand Dewar\u2019s has unveiled an immersive pop-up activation at Miami International airport.<\/p>\n","protected":false},"author":4,"featured_media":34065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[689,5891,698,39,5494,832,103],"class_list":["post-34064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-dewars","tag-dfa","tag-duty-free-americas","tag-dutyfree","tag-miami-international-airport","tag-scotch-whisky","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/34064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=34064"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/34064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/34065"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=34064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=34064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=34064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe John Dewar & Sons Fine Whisky Emporium<\/strong> features whisky pong games and vapour infusion jars<\/p>\n