{"id":34351,"date":"2018-07-17T12:35:40","date_gmt":"2018-07-17T11:35:40","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=34351"},"modified":"2019-01-23T10:58:43","modified_gmt":"2019-01-23T10:58:43","slug":"calvin-klein-women-fragrance-launches-celebration-women-women","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/calvin-klein-women-fragrance-launches-celebration-women-women\/","title":{"rendered":"Calvin Klein WOMEN fragrance launches as a celebration of women, by women"},"content":{"rendered":"<p>CALVIN KLEIN fragrances announces Lupita Nyong&#8217;o and Saoirse Ronan as faces of CALVIN KLEIN WOMEN, the first scent by Raf Simons.<!--more--><\/p>\n<p>\u201cCALVIN KLEIN WOMEN is inspired by the transmission of strength and inspiration from one woman to the next; by plurality combined with individuality; freedom of expression; and the notion that the collective is as vital as the individual.\u201d<\/p>\n<p>Directed by artist Anne Collier with creative direction from Lloyd &amp; Co., the campaign champions iconic women and celebrates heroines of contemporary culture. Lupita and Saoirse are featured in the print campaign, in a pair of striking and direct portraits, positioned next to chosen figures from the past who have inspired them \u2013 icons of femininity that have shaped their identities, as creatives, and as women. Lupita is featured next to singer and multi-dimensional performer Eartha Kitt and celebrated American actor Katharine Hepburn, and Saoirse is featured with award-winning actor Sissy Spacek and award-winning singer and civil rights activist Nina Simone.<\/p>\n<p>\u201cWith this fragrance, we wanted to put the concept of plurality center stage. The campaign is an exploration of femininity &#8211; a group of women bonded by a common thread; the desire to have the power to create their own identity, and to support and lead the way for those that come after them.\u201d said Raf Simons, Chief Creative Officer, Calvin Klein. \u201cCALVIN KLEIN WOMEN is inspired by the transmission of strength and inspiration from one woman to the next; by plurality combined with individuality; freedom of expression; and the notion that the collective is as vital as the individual.\u201d<\/p>\n<p>Lupita and Saoirse will also be featured in the CALVIN KLEIN WOMEN television campaign, directed by Anne Collier in New York City, and debuting worldwide later this summer.<\/p>\n<p><iframe title=\"INTRODUCING \u2018I AM WOMEN\u2019\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Mgqo23-6XmM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The CALVIN KLEIN WOMEN fragrance is a play of contrasts, as infinitely varied as the personas of the women who inspire it. A woody floral, it fuses strength with fragility, freshness with sensuality. The light pink-hued fragrance builds around three core ingredients \u2013 fresh eucalyptus acorns, delicate orange flower petals and rich Alaskan cedarwood. The flacon blurs the boundaries between art and fashion, fusing quotes from the visual language of contemporary photography with age-old notions of the feminine. It is redolent of a timeless femininity, with an ergonomically rounded shape in weighted glass and silver collar and pump, drawing on traditional fragrance archetypes. It simultaneously disrupts aesthetic codes and respects traditions \u2013 the graphic, oversized disc-shaped cap designed in collaboration with Raf Simons, a canvas for a photographic print by Anne Collier.<\/p>\n<p>CALVIN KLEIN WOMEN is asking \u201cWho are your women?\u201d By using #IAMWOMEN, women around the world can pay homage to the females in their lives, who helped make them the individuals they are today by simply sharing a picture of those that inspired them. Photos can also be shared on <a href=\"http:\/\/www.calvinklein.com\/IAMWOMEN\">calvinklein.com\/IAMWOMEN<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">CALVIN KLEIN WOMEN. A woody floral as varied as the women who inspire it, built around three core ingredients: delicate orange flower petals, fresh eucalyptus acorns, and rich Alaskan cedarwood. <\/p>\n<p>Available now: <a href=\"https:\/\/t.co\/it8C1x5kwP\">https:\/\/t.co\/it8C1x5kwP<\/a>. Who are your women? <a href=\"https:\/\/twitter.com\/hashtag\/IAMWOMEN?src=hash&amp;ref_src=twsrc%5Etfw\">#IAMWOMEN<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/CALVINKLEIN?src=hash&amp;ref_src=twsrc%5Etfw\">#CALVINKLEIN<\/a> <a href=\"https:\/\/t.co\/ia9xSkYwv8\">pic.twitter.com\/ia9xSkYwv8<\/a><\/p>\n<p>&mdash; calvinklein (@CalvinKlein) <a href=\"https:\/\/twitter.com\/CalvinKlein\/status\/1018918064073707520?ref_src=twsrc%5Etfw\">July 16, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CALVIN KLEIN fragrances announces Lupita Nyong&#8217;o and Saoirse Ronan as faces of CALVIN KLEIN WOMEN, the first scent by Raf Simons.<\/p>\n","protected":false},"author":3,"featured_media":34354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7083,1],"tags":[6502,39,6501],"class_list":["post-34351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-fragrances","category-latest-news","tag-calvinklein","tag-dutyfree","tag-iamwomen"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/34351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=34351"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/34351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/34354"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=34351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=34351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=34351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}