{"id":34511,"date":"2018-07-24T15:36:52","date_gmt":"2018-07-24T14:36:52","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=34511"},"modified":"2018-07-24T15:36:52","modified_gmt":"2018-07-24T14:36:52","slug":"mcm-plays-loud-richthekid-sitabellan","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/mcm-plays-loud-richthekid-sitabellan\/","title":{"rendered":"MCM plays it loud with @richthekid and @sitabellan"},"content":{"rendered":"

A tribute to the bold, free and creative, the A\/W 2018 campaign from MCM is set in a hip-hop inspired alternate reality by rapper\/producer Rich the Kid and techno DJ and Instagram star Sita Abellan.<\/p>\n

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Shot in Berlin by German photographer Thomas Lohr and styled by 032C\u2019s Marc Goehring, the campaign is a celebration of next generation creativity. Here are the key elements of MCM’s new Bauhaus…<\/p>\n

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LEOPARD PRINT<\/strong>
\nWith branded silhouettes that include soft haricalf, crystals, and metallics, MCM Leopard celebrates individuality and confidence.<\/p>\n

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CASSETTE<\/strong>
\nIn celebration of MCM\u2019s legendary relationship with Music, the Cassette series features iconic images of cassettes, vinyl records and old school mixing boards.<\/p>\n

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DAS IST MCM<\/strong>
\nUsing classic Bauhaus typography with vibrant colours, DAS IST MCM (THIS IS MCM) is a proud statement of MCM\u2019s German heritage and a tribute to our design ethos of form and function. This is the New Bauhaus.<\/p>\n

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