Since the beginning of July, Yves Saint Laurent Beaut\u00e9 has invited travellers to Dare to Stage in L.A. at their very first travel retail pop-up in the Americas.<\/p>\n
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This exclusive event is taking place at Tom Bradley International Terminal at the Los Angeles airport, one of the busiest airports in the United States. Passengers flying through the terminal are instantly attracted by the stunning YSL Dare to Stage Makeup videos revamping the main passenger walkway.<\/p>\n
Passengers are then invited to discover the latest YSL Beauty trends, and play with the YSL lipstick DJ Station where they can choose their shade, from red to oranges, pinks and nudes, from shiny\/glossy to matte or ultra matte. At the \u201cMake it yours\u201d station they will have the option to customise their favourite YSL lipstick including the latest Tatouage Couture lipstick with exclusive L.A. stickers and an engraving service. They will also be offered either a virtual makeup application or a live one by makeup artists at the consultation tables, with looks for L.A days and nights. Travellers can then take selfies in front of one-of-a kind impressive Instagrammable lipstick wall to immortalise a key stopover in their customer journey.<\/p>\n
For these customers who enjoy ‘retailtainment’ when travelling and dream of becoming rock stars, Yves Saint Laurent Beaut\u00e9 invites them to go on stage, perform and play with a mic at the centre of the stage.<\/p>\n
Four Chinese influencers with a total of 4.9 million followers were invited to participate in the event at its launch, where they dared to take centre-stage and rock the colourful mixing table, as well as visiting L.A hotspots where they rocked the YSL makeup looks.<\/p>\n
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