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With the launch of the new (MONTBLANC M)RED writing instrument, Montblanc joins the fight against AIDS, raising funds to support programs that help millions of people impacted by HIV\/AIDS.<\/p>\n
Designed by Marc Newson, the writing instrument in precious red resin pairs the visionary designer\u2019s trademark biomorphic style, defined by fluid and pure organic forms with Montblanc\u2019s iconic design cues. Available as a Fountain Pen, Roller Ball or Ballpoint, (MONTBLANC M)RED is accompanied by red accessories that include a leather sketch book, a bracelet and a pair of cufflinks. A portion of proceeds from the purchase of (MONTBLANC M)RED products goes directly to the Global Fund, an organization created to accelerate the end of AIDS, tuberculosis and malaria epidemics.<\/p>\n
\u201cFor over 110 years, Montblanc has built a heritage of creating fine writing instruments that have a special meaning to its owners. Through our partnership with (RED) we continue this long tradition, creating a special lifetime companion that makes a real impact by supporting the goal towards an HIV-free society. Montblanc is proud to be a part of supporting this great cause and hope our customers will embark on this journey with us,\u201d says Nicolas Baretzki, Montblanc CEO.<\/p>\n
Montblanc demonstrates its passion for innovation through its collaboration with Marc Newson, continuously pushing boundaries with unexpected cutting-edge design and high-performing products. Newson makes a bold aesthetic statement in red while balancing form with functionality expressed in the ingenious use of a magnet that allows the magnetic closing of the cap and barrel with perfect alignment of the clip to the innovative \u201cplateau\u201d at the barrel end. An additional snap mechanism smoothens the closure and ensures the cap remains firmly in place. The fluidity of the overall design is achieved by avoiding breaks in the pure lines of the shape. Thus, the Montblanc emblem made of white precious resin is ultrasonically welded onto the distinctive \u201cplateau\u201d to form a perfectly flat surface, while the platinum-plated clip is mounted invisibly into the cap to not interrupt the design flow. For an optimal writing experience, the platinum-coated metal forepart balances the weight of the writing instrument. The 14K gold nib of the writing instrument is rhodium-coated with a ruthenium-coated inlay. The distinctive codes of a Montblanc writing instrument retained by Newson in his design include the use of precious resin and the iconic white emblem.<\/p>\n