{"id":36024,"date":"2018-09-26T16:31:45","date_gmt":"2018-09-26T15:31:45","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=36024"},"modified":"2018-09-26T16:31:45","modified_gmt":"2018-09-26T15:31:45","slug":"fendi-unleash-fendi-mania-collection","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/fendi-unleash-fendi-mania-collection\/","title":{"rendered":"Fendi is about to unleash a “FENDI MANIA” collection"},"content":{"rendered":"

Fendi is rolling out a capsule collection based on the Fendi\/Fila logo created by Instagram artist @hey_reilly. Called Fendi Mania, the capsule will hit stores on October 16 with special events planned for New York, Beverly Hills, Paris, London, Moscow, Hong Kong, Shanghai, Tokyo and Kuwait.<\/p>\n

\u201cWe are obsessed with Fendi and we want to share this obsession,\u201d said chief executive officer Serge Brunschwig. \u201cThe mania started with the fall show, but now it\u2019s a more expansive and important capsule targeting men, women and children [ages three to 12], all together for the first time.\u201d<\/p>\n

Brunschwig, who joined Fendi in February from Dior Homme, succeeding Pietro Beccari, said that after the FF Reloaded project and the brand\u2019s revisitation of the FF logo, Mania was \u201can interesting way to express the Fendi identity. It\u2019s a very luxurious collection, very creative and with plenty of our fur.\u201d<\/p>\n

The bold Fendi Mania logo appears in two colour combinations, red with blue and yellow with white, also with graphic diagonal stripes and is combined with the FF logo on precious mink coats and reversible bombers. The Fendi Mania logo also appears as an allover pattern on pleated skirts paired with coordinating tops.<\/p>\n

Some people got access to the collection early of course…<\/p>\n

https:\/\/www.instagram.com\/p\/Bn9g-tiBUhZ\/?hl=en&taken-by=nickiminaj<\/p>\n

The capsule has a Western feel when the logo is flanked by stars on sartorial denim blazers contrasting with hot pants and leather bomber jackets with fringes. The logo returns on men\u2019s staples, including a cozy sweater, a padded vest or dark indigo denim pieces.<\/p>\n

This being Fendi, accessories stand out with a rich range of crocodile tote bags, a Peekaboo bag with a waterproof cover, logo cowboy boots and sock sneakers. In addition, the capsule includes a Momento Fendi Mania watch designed for both women and men with a silver-white dial and an embossed red and blue logo.<\/p>\n

 <\/p>\n

\"\"

\u201cIt\u2019s a good moment and a nice opportunity for a common theme and a new logo,\u201d Brunschwig said. Asked about the plethora of logos and how they are trending, the executive said, \u201cThere are always cycles, perhaps logos will be less relevant one day, but the Fendi logo is eternal, there are no more than three to five eternal logos.\u201d He also reiterated the importance of approaching customers with the drop of such capsules.<\/p>\n

Fendi Mania will be available starting on October 16 at Fendi boutiques and online and cannot be reserved in advance, although a special T-shirt will be exclusively launched online as a preview at 10 p.m. on October 15.<\/strong><\/p>\n

\"\"

Images: Fendi<\/p>\n

Illustration: @hey_reilly<\/p>\n","protected":false},"excerpt":{"rendered":"

Fendi is rolling out a capsule collection based on the Fendi\/Fila logo created by Instagram artist @hey_reilly. Called Fendi Mania, the capsule will hit stores […]<\/p>\n","protected":false},"author":3,"featured_media":36047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1],"tags":[5781,46,2037,6806,6808,6807],"class_list":["post-36024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","tag-aw2018","tag-fashion","tag-fendi","tag-fendixfila","tag-fila","tag-hey_reilly"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/36024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=36024"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/36024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/36047"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=36024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=36024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=36024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}