{"id":36224,"date":"2018-10-10T12:08:54","date_gmt":"2018-10-10T11:08:54","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=36224"},"modified":"2019-01-23T10:28:54","modified_gmt":"2019-01-23T10:28:54","slug":"highland-parks-new-duty-free-exclusives-make-asia-debut-hong-kong-hkia","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/highland-parks-new-duty-free-exclusives-make-asia-debut-hong-kong-hkia\/","title":{"rendered":"Highland Park\u2019s new duty-free exclusives make Asia debut at Hong Kong HKIA"},"content":{"rendered":"

Highland Park\u2019s new Travel Retail Exclusive Collection has launched in Asia through a partnership with retailer Duty Zero by CDF, at Hong Kong International Airport. Drawing inspiration from animals that held iconic status for the Vikings, the range debuted in the channel in July 2018.<\/span>
\n<\/p>\n

The new collection sees the re-introduction of age statements and comprises four expressions: Spirit of the Bear, 14 Year Old Loyalty of the Wolf, 16 Year Old Wings of the Eagle and 18 Year Old Viking Pride Travel Edition. The line also features new packaging and bottle designs which bring Highland Park\u2019s travel retail offer in line with the brand\u2019s domestic range.<\/p>\n

To support the range\u2019s Asia travel retail launch, promotional sites have been installed at Duty Zero by CDF\u2019s main departure and arrival stores in Hong Kong International Airport. They will be in situ until the end of October. Inspired by Highland Park\u2019s Viking roots and \u2018A tribe apart\u2019 brand message, the activations invite travellers to discover the Viking codes that best relate to them. Customers can pick a drawer and select the luggage sticker featuring the animal graphics (wolf, bear or eagle), corresponding to the Viking values that each one of them represents.<\/p>\n

Customers spending HK$580 and above, including a whisky purchase from the new Highland Park Travel Retail Collection, will receive a Weekender bag.<\/p>\n

Edrington Asia Travel Retail Commercial Director, Marcelo Colombo, said: \u201cGiven the growing momentum behind the Highland Park brand in Asia, we\u2019re excited to launch the new Travel Retail Exclusive Collection in the region, initially through Duty Zero by CDF \u2013 the ambitious retail joint venture between China Duty Free Group and Lagard\u00e8re Travel Retail.
\nThe collection delivers a step-change in storytelling and range navigation and we\u2019re confident that this activation brings these elements to life through strong engagement and excellent visibility.\u201d<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Highland Park\u2019s new Travel Retail Exclusive Collection has launched in Asia through a partnership with retailer Duty Zero by CDF, at Hong Kong International Airport. […]<\/p>\n","protected":false},"author":3,"featured_media":36227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[6838,6839,39,5162,235,574,49,5981,103],"class_list":["post-36224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-cdf","tag-duty-zero","tag-dutyfree","tag-dutyfreehunter","tag-highland-park","tag-hkia","tag-scotch","tag-shoptheairport","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/36224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=36224"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/36224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/36227"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=36224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=36224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=36224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}