{"id":36436,"date":"2018-10-17T09:48:31","date_gmt":"2018-10-17T08:48:31","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=36436"},"modified":"2019-01-23T10:56:56","modified_gmt":"2019-01-23T10:56:56","slug":"loreal-x-sabyasachi-festive-makeup-collection-launches-aishwarya-rai-bachchan","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/loreal-x-sabyasachi-festive-makeup-collection-launches-aishwarya-rai-bachchan\/","title":{"rendered":"L’Oreal X Sabyasachi festive makeup collection launches with Aishwarya Rai Bachchan"},"content":{"rendered":"

Designer and Indian celebrity favourite Sabyasachi Mukherjee has stepped into the cosmetics world with beauty giant L\u2019Oreal Paris, working with actress Aishwarya Rai Bachchan for the 21-piece collection.<\/p>\n

The Indian creative has joined forces with the cosmetics giant on a 21-piece festive makeup line dubbed \u2018L’Or\u00e9al Paris x Sabyasachi,’ focusing on classic beauty looks such as winged liner and a red lip. The collection’s campaign is fronted by actress Aishwarya Rai Bachchan.<\/p>\n

“Modern beauty is about being carefree and casual,” the designer told his 2.6 million followers, when introducing the new collection online. “Wear your makeup effortlessly. Makeup shouldn’t wear you down. A red mouth, a winged liner, sun-kissed, wind-swept hair and a simple, classic saree creates a look that is iconic, yet simple to achieve. It has a certain je ne sais quoi about it.”<\/p>\n

To this end, the series includes nine new \u2018Color Riche Moist Matte Lipsticks’ in hues ranging from hot pink to soft beige, as well as a \u2018Super Liner Black Lacquer Liquid Eye Liner’ and a version of the brand’s \u2018Volume Million Lashes’ mascara.<\/p>\n

\"\"

The designer is the latest of several big names to hitch his star to the L’Or\u00e9al Paris beauty wagon, following in the footsteps of creatives such as Balmain and Isabel Marant.<\/p>\n

The campaign with Rai Bachchan was shot on July 15 at the Eiffel Tower in Paris. Sabyasachi also shared how the look for the look for the packaging came together \u2014 inspired by a fountain pen that one of his team was using.<\/p>\n

\u201cIt is sometimes funny how things just come together. We were all in deep discussion about the new packaging and nothing was quite working out. I wanted something simple, yet strong. One of the ladies in the room was taking notes and her fountain pen (they completely enamor me) caught my eye. She said it was a graduating gift from her grandfather. I started smiling internally. The L\u2019Or\u00e9al Paris x Sabyasachi packaging was taking shape.\u201d<\/p>\n

See more of the collection\u00a0here<\/a><\/strong><\/p>\n

https:\/\/www.instagram.com\/p\/BotdAwWB6-c\/?taken-by=sabyasachiofficial<\/p>\n

https:\/\/www.instagram.com\/p\/BorXTklh97g\/?taken-by=sabyasachiofficial<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Designer and Indian celebrity favourite Sabyasachi Mukherjee has stepped into the cosmetics world with beauty giant L\u2019Oreal Paris, working with actress Aishwarya Rai Bachchan for […]<\/p>\n","protected":false},"author":3,"featured_media":36438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,1,7084],"tags":[6867,45,420,69,46,135,1136,715,1025,6868],"class_list":["post-36436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-latest-news","category-makeup","tag-aishwarya-rai-bachchan","tag-beauty","tag-delhi-duty-free","tag-duty-free","tag-fashion","tag-india","tag-loreal-paris","tag-makeup","tag-mumbai-duty-free","tag-sabyasachi-mukherjee"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/36436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=36436"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/36436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/36438"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=36436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=36436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=36436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}