Beefeater encourages millennial \u2018gineration\u2019 to embrace experimental flavours with Beefeater Pink.
\nBeefeater London, the world\u2019s most awarded gin, is bringing its vibrant new strawberry gin to life in Global Travel Retail as it looks to appeal to millennials with its head-turning pink displays.<\/p>\n
At a time where gin popularity continues to soar globally, and younger millennials embrace pink as the colour of their generation, Beefeater Pink injects modernity to a new gin world where discovery, experimentation, and visual culture are key consumer drivers.<\/p>\n
Enticing gin-drinkers to pink their gin and #belondonpink, Beefeater Pink will showcase the exciting new strawberry flavour at sites across the world, tempting young adult travellers with the statement-making shade.<\/p>\n
Crafted in London by Master Distiller Desmond Payne MBE, the gin fuses natural strawberry flavour, citrus and classic juniper botanicals to offer gin drinkers the chance to shake up their usual drink of choice. With its graffiti style logo inspired by stencil art, Beefeater Pink also captures the contrast between tradition and modernity that optimises the spirit of London – the home of Beefeater Dry Gin.<\/p>\n
Launched during the summer of 2018 across Europe, upcoming launches in Asia Pacific and the Americas can be expected in early 2019.<\/p>\n
As previewed on Duty Free Hunter:<\/p>\n
Beefeater Gin launches ‘millennial pink’ edition (to drink with your eyes)<\/a><\/p><\/blockquote>\n