{"id":36642,"date":"2018-10-23T15:53:26","date_gmt":"2018-10-23T14:53:26","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=36642"},"modified":"2019-01-22T14:18:54","modified_gmt":"2019-01-22T14:18:54","slug":"lindt-launches-lindor-matcha-limited-edition-travellers-asian-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/lindt-launches-lindor-matcha-limited-edition-travellers-asian-airports\/","title":{"rendered":"Lindt launches Lindor Matcha Limited Edition for travellers in Asian airports"},"content":{"rendered":"<p>The latest addition to the LINDOR family is LINDOR Matcha Limited Edition, Lindt\u2019s first-ever Asian flavour, exclusively for the Asian market.<!--more--><\/p>\n<p>With its delicate white chocolate shell infused with a smooth matcha-flavoured filling, the new LINDOR Matcha truffle will appeal to Asian consumers\u2019 fondness for matcha, as well as their love of chocolate.<\/p>\n<p>Matcha is an Asian speciality \u2013 a traditional finely ground powder of specially grown and processed green tea leaves \u2013 and a flavour that is also growing in popularity among international travellers. LINDOR Matcha is perfectly placed to meet this growing demand, making it an unusual and unique gift for duty-free customers.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-768x768.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-1024x1024.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-50x50.jpg 50w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-680x680.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-300x300.jpg\" class=\"alignnone wp-image-36644 size-medium lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img decoding=\"async\" class=\"alignnone wp-image-36644 size-medium\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-768x768.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-1024x1024.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-50x50.jpg 50w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha-680x680.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/matcha.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/a><\/p>\n<p>The launch will be supported with an extensive marketing package featuring Japanese decorative elements such as paper fans, tatami mats and matcha tea props, and includes trial offers, sampling campaigns, expansive PoS visuals and gifts of Japanese knot bags with purchases of LINDOR Matcha. The campaign will run for six months from October at 11 major airports &amp; downtown duty free in the Asia Pacific region, including Singapore, Hong Kong, Bangkok, Osaka, Taipei and Malaysia.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/Lindor_Matcha_Duty-Free-Activation_Mockup.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/Lindor_Matcha_Duty-Free-Activation_Mockup-1024x768.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/Lindor_Matcha_Duty-Free-Activation_Mockup-300x225.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/Lindor_Matcha_Duty-Free-Activation_Mockup-768x576.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/Lindor_Matcha_Duty-Free-Activation_Mockup-680x510.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/Lindor_Matcha_Duty-Free-Activation_Mockup.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/Lindor_Matcha_Duty-Free-Activation_Mockup-1024x768.jpg\" class=\"alignnone size-large wp-image-36643 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-36643\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/Lindor_Matcha_Duty-Free-Activation_Mockup-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/Lindor_Matcha_Duty-Free-Activation_Mockup-1024x768.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/Lindor_Matcha_Duty-Free-Activation_Mockup-300x225.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/Lindor_Matcha_Duty-Free-Activation_Mockup-768x576.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/Lindor_Matcha_Duty-Free-Activation_Mockup-680x510.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/10\/Lindor_Matcha_Duty-Free-Activation_Mockup.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p>Peter Zehnder, Head of the Lindt &amp; Spr\u00fcngli Global Duty Free Division, said; \u201cWe\u2019re delighted to be expanding our much-loved LINDOR Limited Editions range with new LINDOR Matcha, a flavour that is very much on-trend and will meet demand from growing numbers of Asian travellers. As a global brand, it\u2019s vital that we consider the regional preferences of consumers. We\u2019re confident LINDOR Matcha will be a popular choice with duty free shoppers and help grow LINDT\u2019s market share in the Asia Pacific region.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest addition to the LINDOR family is LINDOR Matcha Limited Edition, Lindt\u2019s first-ever Asian flavour, exclusively for the Asian market.<\/p>\n","protected":false},"author":3,"featured_media":36645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,1,477],"tags":[],"class_list":["post-36642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-latest-news","category-latest-promotions-in-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/36642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=36642"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/36642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/36645"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=36642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=36642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=36642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}