{"id":37077,"date":"2018-11-08T12:42:08","date_gmt":"2018-11-08T12:42:08","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=37077"},"modified":"2019-01-23T10:28:49","modified_gmt":"2019-01-23T10:28:49","slug":"mortlach-launches-duty-free-exclusive-alexanders-way-part-new-single-malts-collection","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/mortlach-launches-duty-free-exclusive-alexanders-way-part-new-single-malts-collection\/","title":{"rendered":"Mortlach launches duty-free exclusive &#8216;Alexander&#8217;s Way&#8217; as part of new single malts collection"},"content":{"rendered":"<p>New collection from Mortlach showcases the best kept secret in Scotch.<\/p>\n<p><!--more--><br \/>\n<strong>Diageo has unveiled \u201cAlexander\u2019s Way\u201d, a 14-year-old Mortlach Single Malt, exclusive to travel retail. It forms part of a new four bottle collection including, 12-year-old \u201cWee Witchie\u201d, 16-year-old \u201cDistiller\u2019s Dram\u201d and 20-year-old \u201cCowie\u2019s Blue Seal\u201d.<\/strong><\/p>\n<p>Unveiled at an event in Taiwan, the collection is set to bring the dark side of Speyside to life delighting flavour-seeking travellers with the best kept secret in Scotch. In a region known for its smoother, gentler style of whisky, Mortlach\u2019s exceptional flavour bridges the gap between mellow and smoky.<\/p>\n<p>Mortlach is renowned for its unique and complex distillation process known as \u201cThe Way\u201d. The intricate approach to distillation has remained unchanged since 1896 when it was first used by Dr. Alexander Cowie. The single malt\u2019s 2.81 distillation process, is a closely guarded secret, handed down through generations of Mortlach distillers. It is this process that shapes Mortlach\u2019s dark, complex and rich character, earning it the nickname, \u201cThe Beast of Dufftown\u201d.<\/p>\n<p>Anna MacDonald, Marketing and Innovation Director, Diageo Global Travel, said: \u201cWe\u2019re delighted to introduce Mortlach\u2019s new single malt whisky collection into our Scotch portfolio. Passenger numbers continue to grow worldwide. In Taiwan alone an estimated 38 million new passengers are travelling each year. In addition malts are forecast to grow at a faster rate than blends globally, with Asia highlighted as the region likely to see the fastest growth in the next two years, making this the perfect location to launch.<\/p>\n<p>\u201cThe whole collection has been created to appeal to explorers, explorers in flavour and, explorers in experiences. This is why we are particularly excited to have a Travel Retail exclusive as part of the collection. \u2018Alexander\u2019s Way\u2019 is the spiciest Mortlach expression to date &#8211; created to provide travellers with a something they can\u2019t buy anywhere else.\u201d<\/p>\n<p>Each member of the new Mortlach collection reflects the Speyside distillery\u2019s bold flavour in their own exceptional way. Dr Craig Wilson, Mortlach Master Blender, said: \u201cThese whiskies really stand out in Speyside. For me it\u2019s the way the unique 2.81 process gives you such an intensely complex liquid and character from the minute it comes off the still; it\u2019s like having three distilleries at the one still house. Our job is to hone the character in the right way to create four well balanced whiskies of unparalleled richness and complexity.\u201d<\/p>\n<p><strong>Mortlach 12-year-old, 14-year-old, 16-year-old and 20-year-old will first launch in Taiwan Travel Retail in November, followed by other markets. All available in 70cl or 75cl, depending on location, RSSP\u2019s are 12-year-old, \u00a331GBP\/NT 1250; 14 year old, \u00a350GBP\/NT 1600; 16-year-old, \u00a370GBP\/NT 2300; 20-year-old \u00a3150GBP\/NT 5600.<\/strong><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/Mortlachrange.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/Mortlachrange-1024x769.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/Mortlachrange-300x225.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/Mortlachrange-768x577.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/Mortlachrange-680x511.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/Mortlachrange.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/Mortlachrange-1024x769.jpg\" class=\"alignnone size-large wp-image-37080 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-37080\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/Mortlachrange-1024x769.jpg\" alt=\"\" width=\"1024\" height=\"769\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/Mortlachrange-1024x769.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/Mortlachrange-300x225.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/Mortlachrange-768x577.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/Mortlachrange-680x511.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/Mortlachrange.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/MORTLACH-14YR-Bottle.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/MORTLACH-14YR-Bottle-683x1024.jpg 683w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/MORTLACH-14YR-Bottle-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/MORTLACH-14YR-Bottle-768x1152.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/MORTLACH-14YR-Bottle-680x1020.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/MORTLACH-14YR-Bottle.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/MORTLACH-14YR-Bottle-683x1024.jpg\" class=\"alignnone size-large wp-image-37079 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 683px) 100vw, 683px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-37079\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/MORTLACH-14YR-Bottle-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/MORTLACH-14YR-Bottle-683x1024.jpg 683w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/MORTLACH-14YR-Bottle-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/MORTLACH-14YR-Bottle-768x1152.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/MORTLACH-14YR-Bottle-680x1020.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/11\/MORTLACH-14YR-Bottle.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New collection from Mortlach showcases the best kept secret in Scotch.<\/p>\n","protected":false},"author":4,"featured_media":37078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[7019,1054,7021,69,6292,806,612,7023,216,7020],"class_list":["post-37077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-alexanders-way","tag-diageo","tag-distillers-dram","tag-duty-free","tag-everrich","tag-mortlach","tag-single-malt","tag-taiwan-duty-free","tag-travel-retail","tag-wee-witchie"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/37077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=37077"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/37077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/37078"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=37077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=37077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=37077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}