{"id":37552,"date":"2018-11-23T12:14:59","date_gmt":"2018-11-23T12:14:59","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=37552"},"modified":"2018-11-23T12:14:59","modified_gmt":"2018-11-23T12:14:59","slug":"unmistakably-tanqueray-campaign-puts-focus-taste","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/unmistakably-tanqueray-campaign-puts-focus-taste\/","title":{"rendered":"Unmistakably Tanqueray campaign puts the focus on taste"},"content":{"rendered":"

The new global campaign “Unmistakably Tanqueray” is focused on gin\u2019s flavour rather than \u201cgimmicks\u201d – see more…<\/p>\n

The campaign has been rolled out globally this month (November) and carries the statement that Tanqueray\u2019s flavour is \u201cso distinctive and perfectly crafted\u201d that consumers don\u2019t need to see the green bottle to know they are drinking the brand.<\/p>\n

Created in partnership with creative agency St Luke\u2019s Communications, the artwork for Unmistakably Tanqueray features blindfolded models holding a Tanquery and tonic. It will feature on out-of-home, print and digital advertising around the globe.<\/p>\n

Consumers can follow and join in with the campaign on social media using the hashtag #UnmistakablyTanqueray.<\/p>\n

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D-J Hageman, global head of Tanqueray, said: \u201cAs the world of gin continues to grow it is getting even more confusing about which one to choose. We want to bring the conversation back to what really matters \u2013 taste.<\/p>\n

\u201cBack in 1830, our founder, Charles Tanqueray, searched the globe for the world\u2019s best ingredients, ultimately choosing juniper, coriander, angelica and liquorice for his iconic, perfectly balanced Tanqueray London Dry.<\/p>\n

\u201cTo this day, we still use these same four botanicals when making Tanqueray London Dry and we also use them at the heart of all our variants \u2013 it is these core botanicals that make all of our gins so distinctive and full of flavour.\u201d<\/p>\n

As reported on Duty Free Hunter, in May this year, Diageo unveiled Tanqueray Lovage<\/a> \u2013 a variant made with garden herb lovage and inspired by a historical recipe from the brand\u2019s founder.<\/p>\n

It followed the creation of Tanqueray Flor de Sevilla<\/a> in April, made with oranges from Seville in southern Spain.<\/p>\n","protected":false},"excerpt":{"rendered":"

The new global campaign “Unmistakably Tanqueray” is focused on gin\u2019s flavour rather than \u201cgimmicks\u201d – see more…<\/p>\n","protected":false},"author":3,"featured_media":37556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,7099,7097],"tags":[694,39,76,3599,7126],"class_list":["post-37552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-spirits","category-wines-spirits","tag-campaign","tag-dutyfree","tag-gin","tag-tanqueray","tag-unmistakablytanqueray"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/37552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=37552"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/37552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/37556"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=37552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=37552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=37552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}