{"id":37563,"date":"2018-11-28T09:58:04","date_gmt":"2018-11-28T09:58:04","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=37563"},"modified":"2018-11-28T09:58:04","modified_gmt":"2018-11-28T09:58:04","slug":"atelier-cologne-opens-paris-rooftop-pop-kuala-lumpur-international-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/atelier-cologne-opens-paris-rooftop-pop-kuala-lumpur-international-airport\/","title":{"rendered":"Atelier Cologne opens its Paris rooftop pop-up at Kuala Lumpur International Airport"},"content":{"rendered":"

Atelier Cologne has announved the Southeast Asia airport debut of its pop-up concept at Kuala Lumpur International Airport\u00a0(KLIA).<\/p>\n

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In collaboration with Malaysia Airports and Colours & Fragrances (C&F) under DR Group, the pop-up\u00a0is now officially open till end February 2019 for arriving and departing passengers through the Satellite Building\u00a0at KLIA.<\/p>\n

The launch of the Atelier Cologne pop up saw an attendance of more than 80 cologners* made up of celebrities, media and\u00a0partners including Mr Nazli Aziz and Ms Hani Ezra from Malaysia Airports, Dato\u2019 Arshad Desa, Dr. Afendi\u00a0Dahlan and Ms Amy Chew from Colours & Fragrances. Malaysia KOLs Preston Lee (@theprestonles) and\u00a0Lucas Lau (@lucaseelau) and China KOL Qi Qi (\u9753\u9753) were also present to heighten buzz of the occasion.
\n*Cologners \u2013 term used by Atelier Cologne to describe its guests<\/span><\/p>\n

An Invitation to Experience Atelier Cologne<\/strong><\/p>\n

Inspired by Atelier Cologne boutiques found around the world, the pop-up gave cologners a preview into the maison\u2019s trove of treasured emotions and powerful memories captured through the brand\u2019s wardrobe of\u00a0Cologne Absolues. Cologners mingled over canapes and refreshments as they discovered more about the brand\u2019s\u00a0history, the scent and stories behind each unique fragrance as well as a personalised fragrance profiling session\u00a0conducted by Atelier Cologne fragrance experts to discover their very own scent. Cologners were also given the\u00a0opportunity to customise the leather case of their 30ml fragrance bottles with their name or initials at the gift\u00a0and engraving workshop.<\/p>\n

For the launch of the event, the background of the pop-up was dressed up as a Parisian rooftop featuring a skyline of the elegant Paris, cobbled flooring and a rustic swing in the brand\u2019s signature Venetian blue. This\u00a0set-up will be available till end of December 2018 to allow Cologners to fully indulge themselves in the \u201cParisian\u00a0rooftop\u201d atmosphere.<\/strong><\/p>\n

A Delightful Shopping Experience at the Atelier Cologne Airport Pop-Up<\/strong><\/p>\n

Clad in Atelier Cologne\u2019s signature Venetian blue, the pop-up reveals co-founder, Sylvie Ganter\u2019s innate vision\u00a0and talent for interior design and architecture. Similar to all Atelier Cologne boutiques around the world, the\u00a0pop-up is furnished with vintage consultation tables, lamps, stools, an engraving machine and decorated with\u00a0citrus plants, setting the stage for unique individual fragrance discoveries. A gift and engraving workshop is also\u00a0offered to customers, allowing them the unique experience of personalising the leather case (available in over 10\u00a0different colours) of their perfume bottles with a name, initials or even a message. This customisation service\u00a0can be completed on-site with within a few minutes.<\/p>\n

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\u201cAt Malaysia Airports, we are committed to creating delightful experiences for travellers and visitors,\u201d says Mr. Nazli Aziz, Senior General Manager for Commercial Services, Malaysia Airports. \u201cWe want to make our\u00a0airports a must-visit shopping destination for everyone and not just as a transportation hub. Having an\u00a0international and prestigious brand such as Atelier Cologne launch its Southeast Asia\u2019s first airport pop-up\u00a0concept at KLIA is a validation of Malaysia Airports effort in creating joyful experiences. In line with our\u00a0Commercial Reset strategy to raise the retail profile of our international airports in Malaysia, we will continue to\u00a0pioneer premium retailtainment concept and introduce highly desirable brands at KLIA to enhance the\u00a0passengers\u2019 retail experience.\u201d<\/p>\n

According to Nazli, the duty-free sales in the Asia Pacific region is growing significantly, largely driven by perfumes and cosmetics with a market value of USD 14 billion in 2017. As for KLIA, overall sales per passenger\u00a0recorded a double-digit growth of 13 per cent in 2017.<\/p>\n

\u201cKLIA\u2019s Satellite Building sees many cosmopolitan travellers every day,\u201d says Ms Amy Chew . \u201c The unique\u00a0concept and design of Atelier Cologne\u2019s pop-up is eye-catching, fresh and novel. The open space location within\u00a0the building makes it an ideal spot for the brand to unveil their range of products to a new international\u00a0audience. With the wonderful support of Malaysia Airports and strong partnership with L\u2019Oreal, we are\u00a0delighted to deliver this first pop up store in SEA airports. It is indeed a trinity partnership – airport authority, retailer and brand principal. The pop-up is designed to engage traveller’s sight, smell and touch. It will appeal to\u00a0traveller’s need for personalised gifting and create meaningful experiences.\u201d<\/p>\n

\u201cThe French brand meets travellers\u2019 desires when in search for a gift that is thoughtful, authentic, natural and personalisable,\u201d says Mr. Tony Khajenouri, General Manager, L\u2019Or\u00e9al Travel Retail Asia Pacific . \u201c All of\u00a0our Colognes Absolues are a moment in a bottle, making it the perfect gift. We believe that Atelier Cologne will\u00a0create a story or a powerful memory for Malaysians and those travelling in.\u201d<\/p>\n

Signatures of Atelier Cologne – Orange Sanguine and Pom\u00e9lo Paradis<\/strong><\/p>\n

The Atelier Cologne pop-up also brings cologners through an immersive olfactive discovery of its well-loved signature cologne absolues – Orange Sanguine and Pom\u00e9lo Paradis. The elements of the fragrances are\u00a0brought to life at the pop-up through the use of a huge pillar wrapped to look like a citrus tree, tastefully\u00a0displayed citrus plants and objects that are associated with each fragrance story tastefully placed around the\u00a0pop-up.<\/p>\n

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