{"id":38571,"date":"2019-01-15T14:20:32","date_gmt":"2019-01-15T14:20:32","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=38571"},"modified":"2019-01-15T14:20:32","modified_gmt":"2019-01-15T14:20:32","slug":"la-prairie-set-launch-platinum-rare-cellular-life-lotion-world-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/la-prairie-set-launch-platinum-rare-cellular-life-lotion-world-duty-free\/","title":{"rendered":"La Prairie set to launch Platinum Rare Cellular Life Lotion at World Duty Free"},"content":{"rendered":"

On 28th January, World Duty Free will be launching the La Prairie Platinum Rare Cellular Life Lotion.<\/p>\n

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PLATINUM RARE\u00a0CELLULAR LIFE-LOTION<\/strong><\/p>\n

Haute-couture, haute-horlogerie, haute-joaillerie \u2013 those m\u00e9tiers that elevate craftsmanship to a high art \u2013 exist in a world apart, one which revolves around the stellar constellation of daring creativity, masterful savoir-faire, the most exquisite materials and an exclusive encounter with the extraordinary.<\/p>\n

In the creation of its skincare, La Prairie applies the same principles as those of maisons, from the painstaking selection of its raw, precious\u00a0ingredients to the expert formulation of its products and the sublime design of its vessels. Perhaps the La Prairie collection most exemplary of these\u00a0values of artisanry, the Platinum Rare Collection\u00a0offers a splendid experience synonymous with\u00a0pleasure, with a dream spun out of desire \u2013 just like the most decadent creations of a true luxury house.<\/p>\n

WHERE HAUTE-REJUVENATION BEGINS<\/strong>
\nThe fusion of luxury savoir-faire values with exceptional skincare benefits defines the very essence of haute-rejuvenation \u2013 La Prairie\u2019s high art of reigniting a youthful appearance. Through this philosophy, the Platinum Rare Collection redefines rejuvenation as we know it. Haute-rejuvenation not only embodies the traditions of savoir-faire unique to La Prairie \u2013\u00a0audacious innovation, bespoke craftsmanship, the use of the most precious, rare\u00a0ingredients and a refined, enchanting experience \u2013 it propels them to the next level.<\/p>\n

The Platinum Rare haute-rejuvenation experience starts with the latest innovation to come from the Swiss laboratories of La Prairie: Platinum Rare Cellular Life-Lotion. A new beginning for your skin, it offers an unparalleled formulation drawn from the source of life. Inspired by the eternal beauty and strength of platinum, it is where haute-rejuvenation begins.<\/p>\n

Louis XVI of France declared that platinum, with its subtle sheen and sophisticated colour, was to be the only metal used at Versailles to decorate the tables and coiffeuses of the court. Ever since, platinum, brilliant and refined, has been the ultimate emblem of exclusivity. It is this very exclusivity \u2013 this rarity \u2013 that has made of it the chosen symbol to convey the pinnacle of excellence. It is the ultimate choice to express taste, elegance and grace.<\/p>\n

The scientists at La Prairie, however, have discovered that its beauty goes beyond its inspiring appearance. A powerful enhancer of rejuvenating peptides, it rests at the heart of every Platinum Rare product, selected like a raw gem to be transformed in the hands of\u00a0the expert artisan.<\/p>\n

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\u201cTHE ONLY METAL FIT FOR KINGS\u201d:<\/strong>
\nLike the other products of the collection, Platinum Rare Cellular Life-Lotion is infused with the eternity of platinum. The result of years of research \u2013 the time required to create a true piece of haute-artisanry \u2013 it offers the essential first step in the Platinum Rare haute-rejuvenation skincare ritual. Platinum Rare\u00a0Cellular Life-Lotion is a complete essence-in-\u00a0lotion that helps to boost the skin\u2019s rejuvenated appearance by supporting key cellular\u00a0detoxification processes \u2013 for skin that is\u00a0detoxified, renewed, reset: optimally prepared to benefit from the rejuvenating treatments\u00a0that follow.<\/p>\n

THE ORIGIN OF REJUVENATION LIES WITHIN:<\/strong>
\nSkin aging is characterised by the accumulation of damage and a gradual loss of functions. Rejuvenation, on the\u00a0other hand, removes existing damage and prevents future\u00a0damage, aiming to re-establish optimal skin functions.<\/p>\n

Skin rejuvenation therefore depends on optimal cellular functions, cellular energy production and the ability for cells to protect themselves from both external and internal irritants. Platinum Rare Cellular Life-Lotion acts on these three levels.<\/p>\n

First, it supports the skin cells\u2019 ability to remove and recycle damaged proteins to ensure proper cellular functions.<\/p>\n

Second, it helps to recycle damaged mitochondria to ensure appropriate cellular energy levels.<\/p>\n

Finally, it helps the skin to protect itself against the negative impact of external and internal stress factors by supporting skin\u2019s own network of detoxifying and\u00a0antioxidant enzymes.<\/p>\n

Enriched with the Platinum Peptide and powerful ingredients that support skin\u2019s detoxifying\u00a0mechanisms, Platinum Rare Cellular Life-Lotion is\u00a0further enhanced with La Prairie\u2019s Exclusive Cellular\u00a0Complex that infuses the skin with nutrients and\u00a0rejuvenating factors. Skin texture is refined, fine lines and wrinkles are smoothed and the appearance of elasticity is improved.<\/p>\n

Like all the products in the Platinum Rare Collection, the design of the Cellular Life-Lotion decanter conveys\u00a0a fastidious attention to detail, echoing the values of haute-artisanry. Conceived in deep amethyst tones, each line of the tall, sleek vessel angles into another. Every surface, every facet of the cap is hewn to catch the light in an unexpected and surprising way, like an expertly cut gem. Sculpted\u00a0with careful attention to symmetry, visual equilibrium and harmony, it reflects the haute-rejuvenation contained within.<\/p>\n

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EXQUISITE DESIGN:<\/strong>
\nAs the very first step in the haute-rejuvenation skincare ritual, the discreetly iridescent amethyst lotion of Platinum Rare Cellular Life-Lotion glides on as a silky liquid to begin its transformative work. The delicate signature scent of the Platinum Rare Collection sets the tone for a restorative, rejuvenating experience, while the skin is left feeling revitalised, smooth and protected, ready for the skincare ritual steps to follow.<\/p>\n

A REJUVENATING EXPERIENCE:<\/strong><\/p>\n

@laprairie
\n#platinumrare
\n#lifelotion
\n#hauterejuvenation<\/p>\n

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On 28th January, World Duty Free will be launching the La Prairie Platinum Rare Cellular Life Lotion.<\/p>\n","protected":false},"author":4,"featured_media":38575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,1,477,7084,7085],"tags":[44,7308,7298,7305,7307,41,7306,92,273],"class_list":["post-38571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","category-skincare-and-haircare","tag-cosmetics","tag-hauterejuvenation","tag-la-prairie-platinum-rare-cellular-life-lotion","tag-laprairie","tag-lifelotion","tag-luxury","tag-platinumrare","tag-skincare","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/38571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=38571"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/38571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/38575"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=38571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=38571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=38571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}