{"id":39748,"date":"2019-02-14T10:13:16","date_gmt":"2019-02-14T10:13:16","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=39748"},"modified":"2019-02-14T10:13:16","modified_gmt":"2019-02-14T10:13:16","slug":"hendricks-love-rose-story-blooms-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/hendricks-love-rose-story-blooms-duty-free\/","title":{"rendered":"Hendrick\u2019s and Love: A Rose Story blooms in duty free"},"content":{"rendered":"

Roses are red
\nCucumbers are green
\nA G&T without Hendrick\u2019s
\nIs simply obscene<\/p>\n

<\/p>\n

Tis February and the season of love\u2026.and that can only mean one thing \u2013 it\u2019s time for Hendrick\u2019s to inspire travellers worldwide to discover their romantic spirit.<\/strong><\/p>\n

The Hendrick\u2019s LOVE Campaign (so called to allow activations outside Valentine\u2019s Day) takes place throughout February and, in some cases into March, via key airports in the UK and Europe, along with selected locations in the Middle East and Asia.<\/p>\n

Using the key art visual headline: \u2018A Gift as Odd as Love, Beautifully Simple yet Curiously Complicated\u2019, the campaign celebrates Hendrick\u2019s and its odd infusion of rose and cucumber in a series of high profile activations and sampling.<\/p>\n

High visibility branded bars and merchandising units at airports, including, London City, Edinburgh, Glasgow, Dublin, Nice, Copenhagen, Amsterdam Schiphol, Dubai, Kolkata and Changi, are enticing and engaging with travellers using POS items including a heart glorifier, giant sharing teacup and love-themed carry boxes as GWP\u2019s. Roses, rose petals and cucumbers dress the displays and perfectly link Hendrick\u2019s to the love theme.<\/p>\n

In addition, sampling at airports such as London Heathrow, Madrid, Barcelona and Stansted is helping to carry the Hendrick\u2019s message to more travellers than ever this year.<\/strong><\/p>\n

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Key to the campaign is the exclusively developed airport serve: A Rose Story which combines Hendrick\u2019s gin with Rose & Elderflower syrup and tonic, garnished with rose petals and \u2013 naturally \u2013 a cucumber slice, offered to consumers alongside the more traditional Hendrick\u2019s & Tonic.<\/p>\n

\u201cLast year\u2019s the Hendrick\u2019s – Valentine\u2019s day campaign was exceedingly successful with excellent uptake from consumers, so in 2019 we\u2019re raising the bar by increasing the number of top priority airports taking part,\u201d says William Grant & Sons GTR managing director Ed Cottrell. \u201cEarly indications are that this year\u2019s activity is proving just as popular. In the first week of the programme at London Gatwick South, for example, we\u2019ve seen a 40% increase in sales uptake of Hendrick\u2019s which is excellent news.<\/p>\n

\u201cYet again the various retail partners that we\u2019re working with on this campaign have been incredibly supportive, enabling us to achieve critical high visibility space and branding that will attract, engage and resonate with travellers over the next few weeks.\u201d<\/p>\n

The Love themed promotion comes ahead of the annual World Cucumber Day on June 14th, which sees Hendrick\u2019s Gin hero the remarkable fruit by inspiring people the world over to cultivate and grow their personal cucumber. Watch this space for more details of how World Cucumber Day will be celebrated in Global Travel Retail.<\/strong><\/p>\n

A Rose Story<\/strong>
\n40ml Hendrick\u2019s Gin
\n15ml Rose & Elderflower Syrup
\nTop with Tonic
\nGarnish with rose petal and cucumber slice.<\/p>\n

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Roses are red Cucumbers are green A G&T without Hendrick\u2019s Is simply obscene<\/p>\n","protected":false},"author":4,"featured_media":39752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[69,274,105,1066,7487,114,1973,1539,5384],"class_list":["post-39748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-duty-free","tag-gatwick","tag-heathrow","tag-hendricks-gin","tag-hendricks","tag-london-gatwick","tag-stansted","tag-william-grant-sons","tag-worlddutyfree"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/39748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=39748"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/39748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/39752"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=39748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=39748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=39748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}