\nWith this exquisite scotch Pernod Ricard and Gebr. Heinemann are catering to the trend for Japanese spirits which have also been experiencing a major boom in Europe for a number of years. However, Chivas Regal Mizunara is not a conventional Japanese whisky. It is a unique blend of the finest Scottish whiskies selectively finished in Japanese oak casks. In fact, it is the first whisky worldwide to be exquisitely distilled in Scotland and then spend part of its maturation stored in special casks made of mizunara, the Japanese water oak (mizu=water; nara=oak).<\/p>\n
A trip to Japan inspired Custodian Master Blender Colin Scott to create the whisky with an Asian feel. The special mizunara casks are constructed from the wood of Japanese water oaks that are up to 200 years old. The wood is very rare and for this reason difficult to procure. It requires a great deal of craftsmanship but nevertheless lends the content wonderfully balanced notes of sweet oranges, pears, vanilla, honey and exotic spices. This composition results in a fascinating aftertaste which combines Scottish complexity and passion with Japanese elegance and subtlety.<\/p>\n
Attractive price segment for connoisseurs and novices alike<\/strong> Retailing at Heinemann at less than 50 euros for the 0.7 litre bottle, Chivas Regal Mizunara is a modern, trendy and easily accessible product with particular appeal for millennials as well, who as world-travelling, well-informed, young consumers are always on the lookout for something new and individual.<\/p>\n \u201cThe exclusive introduction of Chivas Regal Mizunara to European travel retail with Gebr. Heinemann follows its success in Japan, and reflects the growing popularity of Japanese whiskies globally. Chivas Regal Mizunara is a unique signature blend, from a hand-selection of malts \u2013 and just like the whisky, we have hand-selected the perfect partner in European travel retail, Gebr. Heinemann to showcase this unique product. We look forward to seeing travellers\u2019 and whisky enthusiasts\u2019 delight at getting their hands on such a one-of-a-kind blend\u201d says Franck Lapeyre, Chief Operating Officer at Pernod Ricard Global Travel Retail.<\/p>\n Following major success in Japan: roll out to selected markets<\/strong> The fact that Gebr. Heinemann\u2019s market share is growing on a global basis is making it increasingly attractive for brand manufacturers such as Pernod Ricard to launch products exclusively with the travel retailer. With the six-month exclusivity window for the sole right to sell Chivas Regal Mizunara in the European travel retail sector, the two companies are reinforcing their special and enduring partnership.<\/p>\n
\n\u201cFor the launch of Chivas Regal Mizunara, we are very pleased to be the first partner in the European travel retail market. For Gebr. Heinemann it is important that we can offer travellers innovative products from globally strong brands such as Pernod Ricard. For us, Chivas Regal Mizunara is so significant because for the whisky connoisseur it goes beyond the bog standard while still being positioned in an attractive price segment. It is therefore also interesting for whisky novices,\u201d says R\u00fcdiger Stelkens, Director Purchasing Liquor Tobacco Confectionery and Fine Food at Gebr. Heinemann.<\/p>\n
\nChivas Regal Mizunara was originally launched in 2013 exclusively for the Japanese market. Due to its popularity and major success, Pernod Ricard decided to roll it out in restricted quantities to other selected markets. In global travel retail Chivas Regal Mizunara is available at Heinemann Tax & Duty Free at Sydney International Airport since January 2018, amongst others.<\/p>\n![\"\"](\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/02\/1.20GH_Mizunara.jpg\")