Fragrance and lifestyle brand Jo Malone London has announced the signing of\u00a0Poppy Delevingne as its first\u00a0Jo Malone London Girl.\u00a0<\/p>\n
The\u00a0international model, designer and fashion ambassador will represent Jo Malone London globally. Poppy also will offer\u00a0ideas, as well as\u00a0expertise and dynamism\u00a0to a wide spectrum of projects over the next year. To begin with Poppy will curate and host a series of special\u00a0events,\u00a0and will actively share the brand with her many friends\u00a0worldwide.<\/p>\n
Poppy comments: \u201cI\u2019ve been wearing Red Roses since I was 22. The first thing that drew me to my husband\u00a0James was his scent, and when I asked him what it was he said, Amber & Lavender.\u00a0My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom,\u00a0which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn\u2019t\u00a0be happier to be working with a brand I love so much.\u201d<\/p>\n
“Poppy is such a dedicated, vivacious character, with huge international appeal. As a long time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment,” said global general manager Jean-Guillaume Trottier in a statement. “Poppy’s personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does.”<\/p>\n
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