{"id":41178,"date":"2019-03-28T10:19:18","date_gmt":"2019-03-28T10:19:18","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=41178"},"modified":"2019-03-28T10:19:18","modified_gmt":"2019-03-28T10:19:18","slug":"gentle-monster-teams-huawei-create-smart-sunglasses","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/gentle-monster-teams-huawei-create-smart-sunglasses\/","title":{"rendered":"Gentle Monster teams with Huawei to create &#8216;Smart Sunglasses&#8217;"},"content":{"rendered":"<p>Gentle Monster, the buzzy South Korean label known for futuristic, high-end eyewear and peculiar retail concepts \u2014 a London store features kung fu-fighting aliens \u2014 has teamed with Huawei for connected eyewear set to launch this summer.<!--more--><\/p>\n<p>The new accessory was introduced at the tail end of a splashy smartphone launch by the Chinese tech giant in Paris, which was mostly focused on the power of the phone\u2019s camera, but also included a power bank, ear buds and a new triathlon mode for its smart watches. <strong>The eyewear was introduced as \u201cone more stylish thing.\u201d<\/strong><\/p>\n<p>\u201cYou can pick up a phone call when your phone is in your pocket or your bag,\u201d said Richard Yu, chief executive officer of the Chinese tech giant\u2019s consumer business group, strolling across a stage in front of a colossal screen. \u201cIt\u2019s a new fusion of fashion and technologies,\u201d he added.<\/p>\n<p>Hankook Kim, the soft-spoken cofounder and ceo of Gentle Monster, also took to the stage, explaining that the label\u2019s 18 stores are different \u2014 each with an individual and elaborate theme, built by in-house design teams \u2014 and showing images of futuristic eyewear.<\/p>\n<p>https:\/\/youtu.be\/JZyn2cL-20Y<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">See things like never before. Accessorise with the finest&#8230; <a href=\"https:\/\/twitter.com\/hashtag\/Huawei?src=hash&amp;ref_src=twsrc%5Etfw\">#Huawei<\/a> x Gentle Monster Eyewear. <a href=\"https:\/\/twitter.com\/hashtag\/RewriteTheRules?src=hash&amp;ref_src=twsrc%5Etfw\">#RewriteTheRules<\/a> <a href=\"https:\/\/t.co\/BXtXE9HM2z\">pic.twitter.com\/BXtXE9HM2z<\/a><\/p>\n<p>&mdash; Huawei Mobile (@HuaweiMobile) <a href=\"https:\/\/twitter.com\/HuaweiMobile\/status\/1110592713722859520?ref_src=twsrc%5Etfw\">March 26, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The future is now! Together with Gentle Monster we have joined forces to take your wearable intelligence to the next level with <a href=\"https:\/\/twitter.com\/hashtag\/HUAWEI?src=hash&amp;ref_src=twsrc%5Etfw\">#HUAWEI<\/a> X GENTLE MONSTER EYEWEAR. <a href=\"https:\/\/t.co\/MrgO2esXK4\">pic.twitter.com\/MrgO2esXK4<\/a><\/p>\n<p>&mdash; Huawei Mobile (@HuaweiMobile) <a href=\"https:\/\/twitter.com\/HuaweiMobile\/status\/1110551594024792064?ref_src=twsrc%5Etfw\">March 26, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u201cAt the same time, we can make normal sunglasses,\u201d he added.<\/p>\n<p>\u201cIt is normal but actually it is slightly different\u2026we believe the small difference changes everything.\u201d The label chose more \u2018normal-looking\u2019 eyewear for the connected devices, including wire-rimmed glasses and dark sunglasses. The technology is inserted into slightly thick, but light branches \u2014 including antennae and microphones, with speakers tucked near the part that rests behind the ear, the microphones equipped with noise reduction powered by artificial intelligence.<\/p>\n<p>Kim stressed the importance of the aesthetic of the eyewear.<\/p>\n<p>\u201cSmart eyewear is different than the smart phone or the smart watch\u2026the smart eyewear is on our face,\u201d he said, noting the companies sought to design glasses that were more attractive than the norm.<\/p>\n<p>\u201cIf you want to see how it looks on normal people, you can look at me,\u201d he said.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/03\/gentle.jpeg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/03\/gentle.jpeg 920w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/03\/gentle-300x201.jpeg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/03\/gentle-768x513.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/03\/gentle-680x455.jpeg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/03\/gentle.jpeg\" class=\"alignnone size-full wp-image-41179 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 920px) 100vw, 920px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-41179\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/03\/gentle.jpeg\" alt=\"\" width=\"920\" height=\"615\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/03\/gentle.jpeg 920w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/03\/gentle-300x201.jpeg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/03\/gentle-768x513.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/03\/gentle-680x455.jpeg 680w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/noscript><\/a><\/p>\n<p>Speaking after the presentation, Kim told WWD that the project would broaden the label\u2019s notoriety.<\/p>\n<p>\u201cI hope more people will understand who we are, what we do \u2014 it could be more mainstream [but] could be a chance to work with more people,\u201d he said.<\/p>\n<p>\u201cI really appreciate Huawei because they realize that eyewear comes first and smart comes later,\u201d he added.<\/p>\n<p>The label was established in 2011 and shot to fame when actress Jun Ji-hyun wore a pair of the brand\u2019s sunglasses in the hit Korean series, \u201cMy Love From the Star.\u201d<\/p>\n<p>Other projects this year include a collaboration with streetwear label Ambush, a new store in Dubai planned to open in May and a kids line set for June. Owners include private equity firm L Catterton Asia, an investment partner to luxury goods behemoth LVMH Mo\u00ebt Hennessy Louis Vuitton.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gentle Monster, the buzzy South Korean label known for futuristic, high-end eyewear and peculiar retail concepts \u2014 a London store features kung fu-fighting aliens \u2014 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":41180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7101,7088,1,7093,7092],"tags":[7737,39,2583,1456,7736],"class_list":["post-41178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electronics-gadgets","category-fashion","category-latest-news","category-luxury","category-sunglasses-eyewear","tag-airport-tech","tag-dutyfree","tag-gentle-monster","tag-huawei","tag-rewritetherules"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/41178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=41178"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/41178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/41180"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=41178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=41178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=41178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}