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From April to June, Wizz Air passengers at Vienna Airport will benefit from a pioneering travel retail promotion that directly combines the shopping experience at Vienna airport with the gastronomic Buy on Board offer from an airline for the very first time.<\/p>\n
During the initial three-month test phase, each departing Wizz Air passenger who has spent a minimum of 50 euros in the Heinemann Duty Free & Travel Value Shop will receive a voucher for the WIZZ Caf\u00e9 worth 4.50 euros. For purchases of 75 euros or more, Duty Free shoppers will receive a voucher worth 7.50 euros. Passengers can then redeem the vouchers on board their Wizz Air flight, choosing whatever they want from the airline\u2019s broad selection of hot drinks, fresh sandwiches, snacks, soft drinks, or alcoholic beverages.<\/p>\n
The initiative aims at involving all relevant parties in the purchase process at the airport, offering passengers added value, and at the same time at boosting the revenues of the cooperating partners. This is the first time that such a concept has incorporated an airline as a crucial component of the retail relationship, and thus the possibility for it to reach passengers all the way along their travel chain. The promotion is being advertised across all the on- and offline channels of the three companies involved. Furthermore, as an attention-grabbing way to launch the collaboration, two flight attendants from Wizz Air will be giving away chocolates to passengers in the Heinemann Duty Free Shop.<\/p>\n
\u201cWe are all pursuing a common goal: to make the flight journey a truly pleasant experience for all passengers. For us as retailers, this means remaining a driver of innovation in travel retail and continuing to surprise travellers with outstanding offers and ideas. The promotion thus perfectly matches our philosophy of supporting our customers at all touchpoints on their route with individually tailored services and offers. We are very proud to be carrying out this collaboration with our longstanding partner Vienna Airport and Wizz Air and expect to see outstanding results over the three-month test phase,\u201d says Roman Koch, Managing Director of Heinemann Duty Free & Travel Value Vienna.<\/p>\n
“On the basis of this new form of cooperation between the airline, retailer and Vienna Airport, we generate added value for our passengers in the shopping area, and thus also enhance comfort on board,\u201d says Bj\u00f6rn Olsson, Senior Vice President Center Management at Vienna Airport.<\/p>\n