{"id":41493,"date":"2019-04-04T13:00:12","date_gmt":"2019-04-04T12:00:12","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=41493"},"modified":"2019-04-05T14:12:16","modified_gmt":"2019-04-05T13:12:16","slug":"stoli-vodka-adds-ripe-drinking-lime-flavour-arsenal","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/stoli-vodka-adds-ripe-drinking-lime-flavour-arsenal\/","title":{"rendered":"Stoli Vodka adds &#8220;Ripe for the Drinking&#8221; Lime to its flavour arsenal"},"content":{"rendered":"<p>The brand that brought flavoured vodkas to the market in 1962 remains the category leader with the highest-rated premium vodka portfolio<!--more--><\/p>\n<p><strong>Stoli Vodka, the original premium vodka with uncompromising quality since 1938, has announced the launch of its newest flavour, Stoli Lime. <\/strong><\/p>\n<p>The first citrus-flavored vodka to be introduced by Stoli in more than a decade, Lime will roll out in the US this month and enters the market with a 96-point platinum rating from the Beverage Testing Institute (BTI). The flavour appears to have a thirsty target with lime being the most popular fruit to pair with vodka and serving as the second-most used ingredient in cocktail recipes overall, with simple syrup coming in first, according to Difford&#8217;s Guide.<\/p>\n<p>https:\/\/www.instagram.com\/p\/Bvuc8TzA072\/<\/p>\n<p>Stoli Lime aims to conquer the challenges that bartenders and consumers face when making cocktails \u2013 the sour and over-powering flavour from bottled lime juices and the short shelf life of fresh juices and limes. A bold and juicy flavour with distinct notes of freshly pressed lime and a smooth fruity finish, Stoli Lime will carry the tagline &#8220;Ripe for the Drinking.&#8221; The sweet, fresh flavour blends perfectly with drinks including the Gimlet, Vojito (vodka mojito) and the Moscow Mule \u2013 still the #1 vodka cocktail in the U.S. It also complements other flavours well with Stoli promoting a Cherry Limeade serve and a Strawberry Limeade, which uses equal parts Lime and Stoli Crushed Strawberry.<\/p>\n<p>Mike Oringer, Senior Vice President of Innovation and Trade Marketing for Stoli Group, said, &#8220;With the citrus-flavoured vodka category growing at 11% and outpacing total vodka by more than 4%, our goal was to create a refreshing, versatile product to complement some of the most popular cocktails for bars and at-home occasions. Early testing showed that Stoli Lime has a natural taste and consumers prefer it to competitive brands currently on the market. Last year, we introduced <a href=\"https:\/\/www.dutyfreehunter.com\/blog\/stoli-cuts-new-cucumber-flavour-vodka\/\">Stoli Cucumber,<\/a> which received a 97-point rating from the BTI, so we are primed for a very green summer.&#8221;<\/p>\n<p><strong>Stay tuned for news on when this new flavour will debut in duty-free stores &#8211; if anyone spots it please drop us a lime (sorry, line&#8230;)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brand that brought flavoured vodkas to the market in 1962 remains the category leader with the highest-rated premium vodka portfolio<\/p>\n","protected":false},"author":3,"featured_media":41494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[77,7802,5218,39,209,7801,7803,83],"class_list":["post-41493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-cocktails","tag-dfamericas","tag-dfass","tag-dutyfree","tag-stoli","tag-stolilime","tag-ueta","tag-vodka"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/41493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=41493"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/41493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/41494"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=41493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=41493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=41493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}