{"id":41770,"date":"2019-04-17T09:46:23","date_gmt":"2019-04-17T08:46:23","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=41770"},"modified":"2019-04-17T09:46:23","modified_gmt":"2019-04-17T08:46:23","slug":"new-hm-conscious-collection-launches-worldwide","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/new-hm-conscious-collection-launches-worldwide\/","title":{"rendered":"New H&M Conscious Collection launches worldwide"},"content":{"rendered":"

For Spring 2019, the new H&M Conscious Collection launches with a vision for a sustainable fashion future.<\/p>\n

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The collection unites modern romantic designs and every piece in the collection is made from a sustainably-sourced material, such as 100% organic cotton, Tencel or recycled polyester. From the floral-printed coordinated separates to the floaty dresses, all in a colour palette of earthy tones, blush pink and white, this is a statement of intent to take responsibility and lead the change towards a more sustainable fashion industry. The campaign features thirteen inspirational women from all around the world, including Naomi Harris and Rosario Dawson.<\/p>\n

The H&M Conscious Collection for Spring 2019 launches in the beginning of April and will be available worldwide, in store and online.<\/strong><\/p>\n

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\u201cWe\u2019re absolutely thrilled to have this spring collection made out of sustainable materials. With feminine, easy-going silhouettes, dreamy floral prints and separates all created by our in-house design team that can easily be mixed and matched, it shows how style and sustainability can work together beautifully.”
\nMaria \u00d6stblom, Head of Design Womenswear<\/em><\/p>\n

The floral prints and earthy colours of the H&M Conscious Collection for Spring 2019 are a perfect complement to the feminine details, such as ruffles, off-the shoulder necklines and balloon sleeves. The warm brown pleated tube top with a string halterneck in recycled polyester looks equally stunning with the matching tiered lace maxi-skirt, also in recycled polyester, as it would with a pair of jeans, while the white floral print voluminous mini-dress with ruffled v-neck, three-quarter length sleeves and a dropped waist in organic cotton is beach and brunch-ready.<\/p>\n

Throughout the month of April, H&M will not only celebrate their sustainability actions and goals as a company, but also highlight the Conscious Collection in stores all around the world. H&M are proud that the entire collection has been made from sustainably-sourced materials, which not only emphasises the H&M Group\u2019s status as one of the world\u2019s largest users of organic cotton, Tencel and recycled polyester, but also shows the continued efforts, commitment and progress we are making for a sustainable fashion future.<\/p>\n

\u201cThis Conscious Collection is a wonderful step towards meeting one of our main goals \u2013 to use only 100% recycled or other sustainably-sourced materials by 2030. Sustainability is one of our core values and while there is a lot of work going into this throughout the entire value chain, it\u2019s always exciting to see the more consumer-facing campaigns really showcase our conscious way of thinking.\u201d
\nIsak Roth, Global Sustainability Manager at H&M.<\/em><\/p>\n

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For Spring 2019, the new H&M Conscious Collection launches with a vision for a sustainable fashion future.<\/p>\n","protected":false},"author":4,"featured_media":41771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,7088,1,477],"tags":[65,1378,721,46,7863,61],"class_list":["post-41770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","tag-accessories","tag-dubai-airport-shopping","tag-duty-free-shopping","tag-fashion","tag-hm-conscious-collection","tag-handbags"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/41770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=41770"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/41770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/41771"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=41770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=41770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=41770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}