{"id":42520,"date":"2019-05-15T10:36:31","date_gmt":"2019-05-15T09:36:31","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=42520"},"modified":"2019-05-15T10:48:56","modified_gmt":"2019-05-15T09:48:56","slug":"david-beckham-inks-deal-create-sunglasses-range","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/david-beckham-inks-deal-create-sunglasses-range\/","title":{"rendered":"David Beckham inks deal to create sunglasses range"},"content":{"rendered":"

Safilo Group and David Beckham have announced a global ten-year agreement for the eponymous license for sunglasses and prescription glasses.<\/p>\n

<\/p>\n

The first David Beckham eyewear collection will launch in January 2020.<\/strong><\/p>\n

\u201cSafilo has a long history of creating high quality eyewear brands. I wear sunglasses all the time and this is a category that I love. So, it\u2019s important to me to work with a partner who cares as much about the design and craftsmanship of the product as I do,\u201d said David Beckham. \u201cI\u2019m really enjoying the process of creating a collection with the Safilo team \u2013 and I can\u2019t wait to launch it next year.\u201d<\/p>\n

\u201cIt is a great honour for me to welcome to our portfolio this brand that carries the name of one of the most famous and successful players in the world,\u201d said Angelo Trocchia, CEO of Safilo Group. \u201cWith this ten-year license, Safilo is set to create a top global male brand in the premium segment, complementary to the other prestigious men\u2019s brands already present in our portfolio, working in synergy with the extraordinary power of David\u2019s global audiences to further strengthen the presence of Safilo in the digital universe.\u201d<\/p>\n

\"\"

Safilo, whose portfolio includes licenses for Dior, Fendi, Givenchy and Max Mara, will design, manufacture and distribute David Beckham sunglasses and prescription glasses, with the first collection set to launch in January 2020.<\/p>\n

The former England footballer has also a stake in menswear label Kent & Curwen, and founded a men\u2019s grooming brand called House 99<\/a> with L\u2019Oreal last year.<\/p>\n

https:\/\/www.instagram.com\/p\/BxdDpB-hJ4l\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Safilo Group and David Beckham have announced a global ten-year agreement for the eponymous license for sunglasses and prescription glasses.<\/p>\n","protected":false},"author":4,"featured_media":42524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7088,1,7093,7092],"tags":[448,39,53,8012,55,6354],"class_list":["post-42520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-fashion","category-latest-news","category-luxury","category-sunglasses-eyewear","tag-david-beckham","tag-dutyfree","tag-eyewear","tag-safilo-group","tag-sunglasses","tag-travelretail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/42520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=42520"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/42520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/42524"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=42520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=42520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=42520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}