William Grant & Sons has launched a new variation of its Grant\u2019s blended Scotch \u2013 called Grant\u2019s Signature \u2013 designed to appeal to younger whisky drinkers.
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\nInitially available only in UK\u00a0Supermarket Tesco but destined for selected travel retail and duty free markets later this year, Grant\u2019s Signature is said to offer an alternative choice for younger consumers \u201clooking for something different\u201d, but is also a recognisable \u201cbrand with heritage\u201d.<\/p>\n
The new expression, bottled at 40% abv, is said to have a \u201crich and malty\u201d character featuring notes of caramel and biscuit.<\/p>\n
\u201cAs people continue to seek out new Scotch whiskies, Grant\u2019s Signature is an exciting proposition that brings something fresh to a burgeoning category,\u201d said Oliver Dickson, senior brand manager at First Drinks, UK distributor for William Grant & Sons.<\/p>\n
\u201cWhilst its provenance is a safe, credible brand, Grant\u2019s Signature extends its appeal to whisky enthusiasts who are discovering the category and looking to enjoy whisky with friends on social occasions.<\/p>\n
\u201cWhisky is becoming a more accessible category, and as one in three drinkers are always searching for new Scotch brands, Grant\u2019s Signature has come at the right time for those who want to extend their repertoire with a quality spirit whilst achieving value for money.\u201d<\/p>\n
At an RRP of \u00a318.49, Grant\u2019s Signature will launch as an exclusive to Tesco in June before rolling out to other major off-trade and travel retail outlets later this year.<\/p>\n","protected":false},"excerpt":{"rendered":"
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