{"id":43645,"date":"2019-06-20T14:19:08","date_gmt":"2019-06-20T13:19:08","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=43645"},"modified":"2019-06-20T14:34:53","modified_gmt":"2019-06-20T13:34:53","slug":"bacardi-unveils-gran-reserva-especial-rare-limited-edition-premium-sipping-rum-exclusively-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/bacardi-unveils-gran-reserva-especial-rare-limited-edition-premium-sipping-rum-exclusively-duty-free\/","title":{"rendered":"BACARD\u00cd unveils Gran Reserva Especial – a rare, limited edition, premium sipping rum exclusive to duty-free"},"content":{"rendered":"

Bacardi has announced a powerful addition to its expanding premium rum portfolio with the launch of BACARD\u00cd\u00ae Gran Reserva Especial (16YO) \u2013 exclusive to Global Travel Retail, initially available from DFS stores at selected Asia Pacific and North American airport locations from July 2019.<\/p>\n

BACARD\u00cd Gran Reserva Especial<\/strong> is a rare, limited edition, premium sipping rum, crafted by BACARD\u00cd\u00ae maestros who have hand-selected the most exceptional barrels of aged rum. Traditionally aged for a minimum of 16 years in American white oak barrels, the warmth and humidity of the Caribbean climate accelerates the rum ageing process \u2013 around three times faster than whisky ageing, for example – but with no reduction in quality as the tropical ageing process develops. As such, this remarkable 16-year aged rum can be compared to a whisky aged for 40+ years, expressing a complexity and smoothness rivalling that of the world\u2019s most exclusive Single Malts.<\/p>\n

BACARD\u00cd rum has notably focused on providing age statements across its range of rums to guarantee a minimum age for the liquid, further strengthening the premium characteristics of its portfolio and enhancing consumer understanding in navigating the range with a clear price ladder directly related to the age and craftsmanship of each variant.<\/p>\n

Julie Witherden, Marketing Director, Bacardi Global Travel Retail, outlines the strategic importance of the new launch on the path to category growth: “Rum is the last category to premiumise in Global Travel Retail with total Premium+ Rum sales growing at +11% (5YR CAGR, IWSR, 2018). As category leader, BACARD\u00cd rum is ambitious to seize that opportunity and unlock its true potential.<\/p>\n

\u201cWe are creating a stunning new landscape with age statements for every type of rum enthusiast. Our commitment to helping consumers explore Rum with greater confidence is underpinned by the quality, range and clarity of our portfolio architecture and its pricing ladder. Positioned above BACARD\u00cd Gran Reserva Diez (10 YO), BACARD\u00cd\u00ae Gran Reserva Especial is aged for a minimum of 16 years \u2013 comparable to a 40-year ageing in whisky, making it an exceptional sipping rum and a significant premium launch in our strategy.\u201d<\/p>\n

\"\"

Company founder Don Facundo Bacard\u00ed Mass\u00f3 pioneered key rum-making techniques, including the isolation of a single strain of yeast from nearby sugarcane fields. This closely guarded ingredient delivers the consistent quality and taste that makes BACARD\u00cd rums the world\u2019s favourite and is still used today. The release of BACARD\u00cd\u00ae Gran Reserva Diez demonstrates the continuing unwavering commitment to maintaining that BACARD\u00cd family tradition of craftsmanship, excellence and innovation.<\/p>\n

Tasting notes:<\/strong>
\nBACARD\u00cd Gran Reserva Diez is aged under the Caribbean sun for a minimum of 16 years, slowly developing the unique and precious liquid with warming woody notes, stone fruits, caramel and a smooth velvety texture, with a viscous mouth feel. It is best enjoyed neat or over ice.<\/p>\n

DFS<\/a> will present BACARD\u00cd\u00ae Gran Reserva Especial at a selection of key airport locations from 1 July 2019, including Singapore Changi<\/a>, Hawaii<\/a> and Los Angeles<\/a>. Digital media on DFS platforms will complement the extensive in-store support for the launch.<\/strong><\/p>\n

BACARD\u00cd\u00ae Gran Reserva Especial (ABV 40%, 1L bottle @US$100) is available from July 2019.<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Bacardi has announced a powerful addition to its expanding premium rum portfolio with the launch of BACARD\u00cd\u00ae Gran Reserva Especial (16YO) \u2013 exclusive to Global […]<\/p>\n","protected":false},"author":4,"featured_media":43647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[217,8216,8215,110,702],"class_list":["post-43645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-bacardi","tag-bacardi-gran-reserva-diez","tag-bacardi-gran-reserva-especial-16yo","tag-dfs","tag-singapore-changi"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/43645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=43645"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/43645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/43647"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=43645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=43645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=43645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}