{"id":44243,"date":"2019-07-16T11:34:46","date_gmt":"2019-07-16T10:34:46","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=44243"},"modified":"2019-07-16T11:34:46","modified_gmt":"2019-07-16T10:34:46","slug":"bulgari-opens-perfume-gems-pop-zurich-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/bulgari-opens-perfume-gems-pop-zurich-airport\/","title":{"rendered":"BULGARI opens ‘Perfume of Gems’ pop-up at Z\u00fcrich Airport"},"content":{"rendered":"

Bulgari’s pop-up boutique – Perfume of Gems – has landed at Z\u00fcrich Airport, Level 2 until September 2nd 2019.<\/p>\n


\nGEMS OF NATURE to ‘PERFUME OF GEMS’ POP-UP BOUTIQUE<\/strong><\/p>\n

Everything starts from the inspiration of Rome, the birthplace of the Brand. The \u201cPerfume of Gems\u201d pop-up boutique seeks to deliver unique sensations and experiences, always maintaining a close connection with the Bulgari brand’s jewellery universe, colourful, joyful, and irresistibly sensual. The pop-up aims to offer Italian joy and excitement to passengers at the airport, by sharing with them the Italian passion, inviting them to embrace the epicurean Italian way of life.<\/p>\n

Travellers have long been drawn to the magnificence of the brand and the jeweller savoir-faire in the beauty category. The fragrance line, Bulgari Le Gemme<\/a> bond the worlds of high jewellery and fragrances, representing the highest expression of Bulgari\u2019s quest for the \u201cgems of nature\u201d transforming precious gemstones into new olfactory experiences.<\/p>\n

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Digital experience<\/strong><\/p>\n

A digital table at the heart of the Zurich airport pop-up will guide the travellers in this quest for \u201cgems of nature\u201d, along the Bulgari Gems Road<\/strong>. They are invited to interact, identify the fragrance of their choice and will learn about precious scent\u2019s ingredients. They are fully immersed in the atmosphere of different countries with emotions related to the origins, symbolism and virtues of the various gemstones. It is a true sensorial stopover while exploring a world of olfactory expertise driven by unbounded passion and creative flair.<\/p>\n

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Artist<\/strong>
\nBulgari also offers travellers the chance to have their Le Gemme bottle personalised when they purchase at the pop-up store. An artist will be on hand to personalise customers\u2019 favourite fragrance. Travellers will enjoy her presence every Saturday and Sunday of July, guaranteeing a vibrant souvenir of their unique journey down the Gems Road.<\/p>\n

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JULY 8th – The OPENING EVENT<\/strong><\/p>\n

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