Ian Macleod Distillers is launching Smokehead Rum Riot, the latest duty-free exclusive from its bold and disruptive Islay single malt whisky brand.<\/p>\n
\nThe Smokehead Rum Riot concept was previewed at duty-free trade show TFWA Asia Pacific in Singapore this May where it secured a huge amount of interest. Initial bottling will take place in September for its official launch at the TFWA Exhibition in Cannes next October, where customers will be able to taste it for the first time.<\/p>\n
Smokehead Rum Riot<\/strong> has been crafted by finishing Smokehead award winning Islay whisky, which delivers a rich, peaty, salty flavour punch, in Caribbean rum casks. The result is a truly unique experience which delivers a hit of immense smoke and spice, followed by citrus, banana, pear drops and hints of honey.<\/p>\n \u201cSmokehead Single Malt is growing at 50% YOY internationally and we see considerable additional potential for the brand in the GTR channel,\u201d explains Ian Macleod Distillers\u2019 Travel Retail Director, William Ovens. \u201cSmokehead has captured the attention of consumers with its bold and distinctive packaging, unique flavour profile and \u2018not for everyone\u2019 proposition.\u201d<\/p>\n In keeping with Smokehead\u2019s disruptive DNA, the packaging for Smokehead Rum Riot is vibrant and eye-catching. The black bottle features splashes of deep orange used to denote the flavours and qualities that the Caribbean rum brings to the finish: sweet, tropical and smooth. Each GTR exclusive bottle is packaged in a deep orange metallic tin.<\/p>\n \u201cAs a leading whisky producer we continue to be innovative and creative with our new expressions in order to both recruit new consumers and enthuse existing consumers,\u201d adds Ovens.<\/p>\n Smokehead Rum Riot 70cl (RRP \u00a344.90) joins the existing GTR exclusive Smokehead Extra Rare 1 litre (RRP \u00a344.90).<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Ian Macleod Distillers is launching Smokehead Rum Riot, the latest duty-free exclusive from its bold and disruptive Islay single malt whisky brand.<\/p>\n","protected":false},"author":4,"featured_media":44391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[285,39,6959,8346,8345,8347,260,216],"class_list":["post-44389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-cannes","tag-dutyfree","tag-ian-macleod-distillers","tag-islay-single-malt-whisky","tag-smokehead-rum-riot","tag-smokehead-single-malt","tag-tfwa","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/44389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=44389"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/44389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/44391"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=44389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=44389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=44389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}