{"id":44403,"date":"2019-07-18T12:02:14","date_gmt":"2019-07-18T11:02:14","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=44403"},"modified":"2019-07-18T12:02:14","modified_gmt":"2019-07-18T11:02:14","slug":"m%c2%b7a%c2%b7c-launches-influencer-approved-love-lipstick-collection","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/m%c2%b7a%c2%b7c-launches-influencer-approved-love-lipstick-collection\/","title":{"rendered":"M\u00b7A\u00b7C launches influencer-approved Love Me Lipstick Collection"},"content":{"rendered":"<p>MAC has unveiled a stunning new collection of gelled lipsticks &#8211; all influencer approved &#8211; ready for LOVE in Autumn 2019<!--more--><\/p>\n<p>Nourishing lychee fruit extract and argan oil impart immediate and long-term suppleness to lips, while the collection\u2019s game-changing True-Colour Gelled System enables ultra-refined pigments to disperse evenly in a translucent gel matrix, yielding bright and smooth colour with high-impact payoff.<\/p>\n<p>\u201cThis season, the backstage lip was nothing but lush. To get there, it\u2019s no longer about just a single lip swipe, but rather a crafted lip \u2013 emboldening the feature by using pencils and even glosses to amplify contrast,\u201d says Chantel Miller, New York-based M\u00b7A\u00b7C Director of Senior Artists. \u201cLove Me lips are the colours we have lust for \u2013 its single-swipe sex appeal plays a critical role in the lip of the season. Best used straight from the tube, on top of Prep + Prime Lip (to build that coverage in double time) and then perfectly lined and glossed.\u201d<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC1.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC1.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC1-300x169.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC1-768x432.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC1-680x383.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC1.jpg\" class=\"alignnone size-full wp-image-44404 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 960px) 100vw, 960px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-44404\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC1.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC1.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC1-300x169.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC1-768x432.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC1-680x383.jpg 680w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>Love Me Lipstick &#8211; full collection names and colours:<\/strong><\/p>\n<p>Vanity Bonfire \u2013 Vibrant hot pink<br \/>\nFrench Silk \u2013 Light pinky nude<br \/>\nDaddy\u2019s Girl \u2013 Soft, light pink<br \/>\nTres Blase \u2013 Light peachy beige<br \/>\nUnder the Covers \u2013 Dusty rose pink<br \/>\nAs If I Care \u2013 Deep mauvey pink<br \/>\nDGAF \u2013 Chocolate<br \/>\nCoffee &amp; Cigs \u2013 Greyish brown<br \/>\nMy Little Secret \u2013 Bright pink coral<br \/>\nYou\u2019re So Vain \u2013 Fuchsia pink<br \/>\nNine Lives \u2013 Deep magenta<br \/>\nShamelessly Vain \u2013 Bright orange<br \/>\nGive Me Fever \u2013 Vivid true red<br \/>\nJoie de Vivre \u2013 Deep plum<br \/>\nE for Effortless \u2013 Burnt deep red<br \/>\nMaison Rouge \u2013 Burgundy red<br \/>\nLaissez-Faire \u2013 Muted greyish pink<br \/>\nPure Nonchalance \u2013 Lavender<br \/>\nMon Coeur \u2013 Deep rosy pink<br \/>\nHey, Frenchie! \u2013 Deep mauvey nude<br \/>\nBated Breath \u2013 Warm pinky brown<br \/>\nKilling Me Softly \u2013 Mauvey plum<br \/>\nLa Femme \u2013 Deep eggplant purple<br \/>\nLet Them Eat Cake! \u2013 Electric lavender<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The launch of Love Me Lipstick is supported by six sensational, powerfully expressive individuals who embody the self-empowerment, joy and zest for life that M\u00b7A\u00b7C celebrates with this collection. By sharing their most unexpected and intriguing self-love stories in the campaign, these ambassadors will spread the Love Me message to their followers, throughout the M\u00b7A\u00b7C makeup lovers\u2019 universe and far beyond.<\/strong><\/p>\n<p>AMBER WAGNER @jstlbby (2.1 million followers) California body-positive Insta-influencer and founder of her own Just Livin\u2019 Baby clothing line, Wagner is known for her dazzling, ultra-long fingernails and impassioned, motivating messages of empowerment.<\/p>\n<p>HARPER WATTERS @theharperwatters (156K followers) A soloist dancer for the Houston Ballet, Wagner\u2019s addictive YouTube channel \u2013 featuring videos in which he does ballet in stilettos \u2013 has made him a role model for authentic self-expression.<\/p>\n<p>MAXINE ASHLEY @maxineashley (52K followers) A Puerto-Rican, Bronx-based, genre-bending artist signed to Pharrell\u2019s label, Ashley writes her own music and directs her own videos.<\/p>\n<p>RINA SAWAYAMA @rinasonline (110K followers) Sawayama is a critically acclaimed Japanese-British pop singer, songwriter and model.<\/p>\n<p>FRANCES O\u2019SULLIVAN @beautyspock (344K followers) A beauty influencer and transformation artist, O\u2019Sullivan has been called a \u201cmillennial Cindy Sherman.\u201d<\/p>\n<p>HALIMA @halima (923K followers) Halima, who first shot to fame as the first model to wear a hijab in the Miss Minnesota USA pageant, has appeared on the covers of Allure and British Vogue. She recently became the first model to appear in a burkini in the Sports Illustrated Swimsuit Issue.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC2-1024x791.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC2-300x232.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC2-768x593.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC2-680x525.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC2.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC2-1024x791.jpg\" class=\"alignnone size-large wp-image-44405 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-44405\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC2-1024x791.jpg\" alt=\"\" width=\"1024\" height=\"791\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC2-1024x791.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC2-300x232.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC2-768x593.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC2-680x525.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC2.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC3.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC3-1024x791.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC3-300x232.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC3-768x593.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC3-680x525.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC3.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC3-1024x791.jpg\" class=\"alignnone size-large wp-image-44406 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-44406\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC3-1024x791.jpg\" alt=\"\" width=\"1024\" height=\"791\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC3-1024x791.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC3-300x232.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC3-768x593.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC3-680x525.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC3.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC4.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC4-1024x791.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC4-300x232.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC4-768x593.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC4-680x525.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC4.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC4-1024x791.jpg\" class=\"alignnone size-large wp-image-44407 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-44407\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC4-1024x791.jpg\" alt=\"\" width=\"1024\" height=\"791\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC4-1024x791.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC4-300x232.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC4-768x593.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC4-680x525.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC4.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC5.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC5-1024x791.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC5-300x232.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC5-768x593.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC5-680x525.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC5.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC5-1024x791.jpg\" class=\"alignnone size-large wp-image-44408 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-44408\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC5-1024x791.jpg\" alt=\"\" width=\"1024\" height=\"791\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC5-1024x791.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC5-300x232.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC5-768x593.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC5-680x525.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC5.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC6.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC6-1024x791.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC6-300x232.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC6-768x593.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC6-680x525.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC6.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC6-1024x791.jpg\" class=\"alignnone size-large wp-image-44409 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-44409\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC6-1024x791.jpg\" alt=\"\" width=\"1024\" height=\"791\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC6-1024x791.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC6-300x232.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC6-768x593.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC6-680x525.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC6.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC7.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC7-1024x791.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC7-300x232.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC7-768x593.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC7-680x525.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC7.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC7-1024x791.jpg\" class=\"alignnone size-large wp-image-44410 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-44410\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC7-1024x791.jpg\" alt=\"\" width=\"1024\" height=\"791\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC7-1024x791.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC7-300x232.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC7-768x593.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC7-680x525.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MAC7.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAC has unveiled a stunning new collection of gelled lipsticks &#8211; all influencer approved &#8211; ready for LOVE in Autumn 2019<\/p>\n","protected":false},"author":4,"featured_media":44405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,1,477,7084],"tags":[45,44,39,93,8351,85],"class_list":["post-44403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","tag-beauty","tag-cosmetics","tag-dutyfree","tag-mac","tag-mac-love-me-lipstick","tag-make-up"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/44403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=44403"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/44403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/44405"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=44403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=44403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=44403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}