{"id":44663,"date":"2019-08-12T17:01:04","date_gmt":"2019-08-12T16:01:04","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=44663"},"modified":"2019-08-12T17:01:38","modified_gmt":"2019-08-12T16:01:38","slug":"gucci-launches-memoire-dune-odeur-fragrance-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/gucci-launches-memoire-dune-odeur-fragrance-duty-free\/","title":{"rendered":"Gucci launches M\u00e9moire d\u2019une Odeur fragrance in duty-free"},"content":{"rendered":"<p>A new and much anticipated fragrance from Gucci is landing in duty-free stores this month &#8211; introducing <strong>Gucci M\u00e9moire d\u2019une Odeur.<\/strong><!--more--><\/p>\n<p>\u201cEverything comes from my obsession with scents: my memory is primarily olfactive so, for me, my sense of smell is my memory. I thought that, deep down, perfume is that thing that even with your eyes closed, brings you to a precise moment in space and time. When we began to work on Gucci M\u00e9moire d\u2019une Odeur, I tried to imagine the recollection of a scent that couldn\u2019t easily be identified; a hybrid scent that resembles memory as much as possible,\u201d <strong>Alessandro Michele<\/strong>.<\/p>\n<p>Scent is in our subconscious, attached to fragments of moments lived, colouring them with emotions of all-consuming joy, of intense love, or overwhelming sadness. A scent can gift a moment again, so an experience from the past can be relived in the now.<\/p>\n<p>For a new Gucci fragrance story, scent becomes an explorer of the power of memories, bringing them back from the past and making them live in our present. Skipping backward and forward in chronological time, the present and past are connected by a unique bridge that projects directly into the future. Presenting a new universal Gucci scent. A perfume unassigned with a gender or a time.<\/p>\n<p><strong>Presenting Gucci M\u00e9moire d\u2019une Odeur.<\/strong><\/p>\n<p><iframe title=\"Harry Styles in Gucci M\u00e9moire d&#039;une Odeur - The Campaign Film\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-lEfgbkpOSg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>The fragrance<\/strong><\/p>\n<p>Gucci M\u00e9moire d\u2019une Odeur is an elixir that transcends gender by its individuality, to establish a new olfactive family, Mineral Aromatic. The transcendent accord features unexpected and enigmatic ingredients, and is defined by a note of Roman chamomile. Alessandro Michele envisioned this particular flower inside the scent, blended by master perfumer Alberto Morillas.<\/p>\n<p>Gucci M\u00e9moire d\u2019une Odeur\u2019s Roman chamomile is structured with Indian Coral Jasmine petals for tenderness, precious musks for depth, and noble woods including warm, luminous sandalwood and airy, subtle cedarwood, a powerful tree with deep roots and an irresistible vanilla note.<\/p>\n<p><strong>Spotted on counter at Dubai Duty Free this week:<\/strong><\/p>\n<p>https:\/\/www.instagram.com\/p\/B09TM4_nxnk\/?utm_source=ig_web_copy_link<\/p>\n<p><strong>Mineral Aromatic Family<\/strong><\/p>\n<p>Disrupting the traditional olfactive families that classifies fragrances, Gucci M\u00e9moire d\u2019une Odeur establishes a new modern fragrance category, Mineral, which is a mix of scents and emotions: airy, musky, transparent and authentic. Mineral was classically used to describe facets of some fragrances, and combined with Aromatic, it becomes the centre of Gucci Memoire d\u2019une Odeur.<\/p>\n<p>\u201dThe musky mineral accord is the keystone of the fragrance: it links all the other olfactive elements together with pure softness,\u201d Alberto Morillas.<\/p>\n<p><strong>The notes<\/strong><\/p>\n<p>\u201cI had to think quite carefully about why Alessandro chose chamomile. When I started to work with the scent of chamomile itself, then I understood,\u201d Morillas said. \u201cNo one had done it before. Chamomile is known all over the world. Everyone has smelt it at some point, but as a dream, a memory of childhood, something timeless, and never in a fragrance. This flower is much underestimated and is a plant with an exceptional olfactive signature.\u201d<\/p>\n<p><strong>Roman Chamomile<\/strong><\/p>\n<p>Roman Chamomile has grown around Rome in terraced gardens since the 16th and 17th centuries. Giving a green aromatic scent, the sunny and hardy flower has an unparalleled character, radiating with joy to a sweet aromatic dry down with honey and green apple.<\/p>\n<p>I<strong>ndian Coral Jasmine Nature Print \u00ae<\/strong><\/p>\n<p>A note exclusive to Gucci, collected in India, the star-shaped flower emits a more powerful scent and colours at night, remaining lighter and fresher during the day. Referred to as Queen of the Night, the official flower of Bengal, this unique quality of jasmine has a honeyed temper and an orangey coral coloured heart.<\/p>\n<p>Gucci M\u00e9moire d\u2019une Odeur\u2019s dry down is an evanescent cloud, evolving on skin with a rhythm of Musks and iconic woods: Cedarwood and Sandalwood. The woody architecture of the fragrance brings intensity to its structure.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-1024x1024.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-768x768.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-50x50.jpg 50w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-680x680.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-1024x1024.jpg\" class=\"alignnone size-large wp-image-44664 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-44664\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-1024x1024.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-768x768.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-50x50.jpg 50w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE-680x680.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/MEMOIRE_D-UNE_ODEUR_100ml_BOX_BOTTLE.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>The bottle<\/strong><\/p>\n<p>Alessandro Michele discovered a vintage Gucci fragrance bottle, and was inspired by its design for Gucci M\u00e9moire d\u2019une Odeur\u2019s bottle. Grooved like a column from an ancient world, the bottle casts a refined silhouette in heavy transparent light green glass, crowned with shiny gold cap. Printed gold foil frames the label, revealing the Gucci logo together with the name of the fragrance.<\/p>\n<p><strong>The packaging<\/strong><\/p>\n<p>\u201cThe packaging comes from the past, inspired by an old Gucci perfume from the early 90s. I didn\u2019t want the bottle to take on a shape or size that is too feminine or too masculine because the perfume could be very much for women or very much for men,\u201d Alessandro Michele.<\/p>\n<p>Symbolising a starry night sky and the earthly world that gazes up at it in marvel, the perfume\u2019s green box is decorated with Celestial firmaments inspired by the paintings of Roman and gothic churches of the Middle Ages and Renaissance in Europe. This particular pattern recalls Giotto\u2019s frescoes in the Scrovegni Chapel in Padova.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/DiaryArticleDouble_Memoire-campaign-1_001_Default.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/DiaryArticleDouble_Memoire-campaign-1_001_Default-1024x654.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/DiaryArticleDouble_Memoire-campaign-1_001_Default-300x192.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/DiaryArticleDouble_Memoire-campaign-1_001_Default-768x490.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/DiaryArticleDouble_Memoire-campaign-1_001_Default-680x434.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/DiaryArticleDouble_Memoire-campaign-1_001_Default.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/DiaryArticleDouble_Memoire-campaign-1_001_Default-1024x654.jpg\" class=\"alignnone size-large wp-image-44869 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-44869\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/DiaryArticleDouble_Memoire-campaign-1_001_Default-1024x654.jpg\" alt=\"\" width=\"1024\" height=\"654\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/DiaryArticleDouble_Memoire-campaign-1_001_Default-1024x654.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/DiaryArticleDouble_Memoire-campaign-1_001_Default-300x192.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/DiaryArticleDouble_Memoire-campaign-1_001_Default-768x490.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/DiaryArticleDouble_Memoire-campaign-1_001_Default-680x434.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/07\/DiaryArticleDouble_Memoire-campaign-1_001_Default.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>The campaign<\/strong><\/p>\n<p>\u201cThe guiding element of the entire campaign is the idea of freedom; the idea of the non-era, the non-place, the non-social. I pictured a world that was a fresco of a \u2018mythological\u2019 life in which the family is a private community with its own social framework where total freedom of expression prevails and where the roles of people and things aren\u2019t clear. I pictured the memory of an authentic memory,\u201d\u00a0Alessandro Michele.<\/p>\n<p>A gathering of a free-spirited family, who embrace life by living freely and making memories together, an idea by Alessandro Michele. In diverse settings on the outskirts of Rome, the family are captured dancing, picnicking at sun kissed ruins of Canale Monterano, and in and around their family home, Montecalvello Castle\u2014a medieval castle featuring a fountain in a courtyard, and enigmatic frescoes inside and out. Director of the campaign Glen Luchford imbues the video and images with vibrant nostalgia, under the artistic direction of Christopher Simmonds. The print advertising campaign is composed like intimate photo albums, that show each member\u2019s character and their intimate rapport with one another.<\/p>\n<p>Singer, songwriter and actor Harry Styles leads the cast of the family, which includes an eclectic and universal mix of talents and models.<\/p>\n<p>Harris Reed (designer)<br \/>\nZumi Rosow (designer and musician)<br \/>\nAriana Papademetropoulos (artist)<br \/>\nStanislas Klossowski de Rola (actor and musician)<br \/>\nOlimpia Dior (artist)<br \/>\nLeslie Winer (model and musician)<br \/>\nThomas Riguelle (model)<br \/>\nTex Santos-Shaw (model)<br \/>\nTessa Bruinsma (model)<br \/>\nOlga Zapivokhina (model)<br \/>\nOleg Ulrich (model)<br \/>\nMat\u00efss Rucko (model)<br \/>\nMae Lapres (model)<br \/>\nWilliam Valente (model)<br \/>\nKatea Gramma (model)<br \/>\nUnia Pakhomova (model)<br \/>\nEllia Sophia (model)<br \/>\nElibeidy Dani Martinez (model)<br \/>\nCheikh Tall (model)<br \/>\nAaron Sirainen (model)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new and much anticipated fragrance from Gucci is landing in duty-free stores this month &#8211; introducing Gucci M\u00e9moire d\u2019une Odeur.<\/p>\n","protected":false},"author":4,"featured_media":44870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7088,7083,1,477,7093],"tags":[2807,149,69,56,4988,8389,8390,43],"class_list":["post-44663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","tag-alessandro-michele","tag-dubai-duty-free","tag-duty-free","tag-fragrance","tag-gucci-fragrances","tag-gucci-memoire-dune-odeur","tag-guccu-harry-styles","tag-perfume"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/44663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=44663"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/44663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/44870"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=44663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=44663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=44663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}