{"id":44709,"date":"2019-08-12T17:10:16","date_gmt":"2019-08-12T16:10:16","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=44709"},"modified":"2019-08-12T17:10:16","modified_gmt":"2019-08-12T16:10:16","slug":"pola-brings-b-brand-travellers-first-airport-duty-free-counter-outside-japan","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/pola-brings-b-brand-travellers-first-airport-duty-free-counter-outside-japan\/","title":{"rendered":"POLA brings B.A brand to travellers with first airport duty-free counter outside Japan"},"content":{"rendered":"

POLA has opened its first airport duty-free store outside Japan at The Shilla Duty Free Changi Airport Store bringing the B.A product line to travellers for the first time.<\/p>\n

<\/p>\n

POLA\u2019s Counter At The Shilla Duty Free Changi Airport Store<\/strong><\/p>\n

POLA Counters are centred around POLA\u2019s top-of-the-line brand \u201cB.A\u201d and are decorated primarily in the carefully thought-out \u201cblack\u201d design, which represents the brand\u2019s innovative spirit. The design was created by advancing traditional styles further and creating a modern, sophisticated, and luxurious space.<\/p>\n

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The counter design at The Shilla Duty Free Changi Airport Store follows the design at department stores, extending the brand\u2019s unified look and theme, however, at the same time, this design also aims to match the travel retail environment so that customers can quickly see and enjoy the product range and best-sellers even during their short stay in the stores. The travel retail counters provide customers with the POLA brand experience even in a busy environment.<\/p>\n

The counter will be open at The Shilla Duty Free Changi Airport Store at Terminal 2.<\/p>\n

Singapore Changi Airport serves as a regional hub, making The Shilla Duty Free Changi Airport Store a strategic and choice destination for POLA to reach out to the larger markets in the ASEAN region. In partnership with The Shilla Duty Free Singapore, the leading travel retailer known to redefine shopping experience with experiential and quality offerings, POLA will accelerate efforts to open new stores primarily in ASEAN countries so as to further increase the brand presence and expand travel retail business outside Japan.<\/p>\n

POLA\u2019s most prestigious brand B.A \u2013 Aging care product line<\/strong><\/p>\n

POLA\u2019s top-of-the-line \u201cB.A\u201d has progressed continuously by utilising the company\u2019s latest technology since their launch in 1985, all with the aim of realising POLA\u2019s corporate philosophy of \u201ccreating everlasting happiness among people and communities wishing for beauty and health.\u201d The annual sales of the B.A series have surpassed 40 billion yen, and the brand awareness has been increasing rapidly in Asia, mainly in China.<\/p>\n

The sales for POLA\u2019s travel retail business are driven by the B.A brand, such as B.A Lotion, B.A Wash, and B.A Eyezone Cream.<\/p>\n

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POLA\u2019s Travel Retail Business<\/strong><\/p>\n

\u201cWe are certain that opening our new store at The Shilla Duty Free Changi Airport Store, which is the biggest hub airport in Asia, will be a great step toward increasing POLA\u2019s brand presence,\u201d said Tamotsu Sato, the director of POLA\u2019s Global Business Division. \u201cThe new store will be an important step for POLA to strengthen our brand presence in the global market and further expand our business.\u201d<\/p>\n

\u201cThe Shilla Duty Free is thrilled to welcome POLA in The Shilla Duty Free Changi Airport Store, which we believe will delight travellers with its one-of-a-kind brand experience that introduces innovative products and personalised beauty service in a modern and inviting space,\u201d said Jeff Lee, Managing Director of The Shilla Duty Free Singapore. \u201cThe partnership with POLA is in line with our dedication to give travellers easy access to experience coveted brands, and also adds to our exciting umbrella of beauty offerings.\u201d<\/p>\n

RETAIL PRICES<\/strong><\/p>\n

Prices reflected are correct at the time of publication.<\/p>\n

\uf0a7 B.A Lotion SGD 246
\n\uf0a7 B.A Wash SGD 123
\n\uf0a7 B.A Eyezone Cream SGD 221<\/p>\n

POLA products also available for purchase at iShopChangi from September 2019.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

POLA has opened its first airport duty-free store outside Japan at The Shilla Duty Free Changi Airport Store bringing the B.A product line to travellers […]<\/p>\n","protected":false},"author":4,"featured_media":44714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,1,477,7084,7085],"tags":[8401,8399,8400,69,8398,857,8185,216],"class_list":["post-44709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","category-skincare-and-haircare","tag-b-a-eyezone-cream","tag-b-a-lotion","tag-b-a-wash","tag-duty-free","tag-pola-inc","tag-singapore-changi-airport","tag-the-shilla-duty-free-changi-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/44709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=44709"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/44709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/44714"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=44709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=44709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=44709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}