Salvatore Ferragamo enriches its signature olfactory journey with the new SIGNORINA RIBELLE fragrance, the star of a joyful media campaign that highlights the rebel soul of contemporary women and their desire for freedom, friendship and self-expression.<\/p>\n
\nEnvisioned by Salvatore Ferragamo\u2019s Creative Director Paul Andrew, the new global campaign interprets the distinctive Patchwork of Characters concept by introducing three girlfriends who spend a sunny day indulging in the delights of a typical Italian lifestyle, brimming with unexpected and crazy fun.<\/p>\n
Director and photographer Gordon Von Steiner portray American model Cara Taylor as the latest Salvatore Ferragamo \u2018Signorina\u2019: a young and determined heroine, fierce yet gracious, independent but passionate, who lives her life to the fullest, enhancing her qualities, embracing her flaws and always leaving a lasting impression wherever she goes.<\/p>\n
Positive and inclusive, this beautiful muse never leaves behind her lifetime companions \u2013 here played by models Soo Joo Park and Hiandra Martinez – as she knows that empowering other women means enjoying the beauty of the world together and encouraging each other to unleash our unique and rare personalities.<\/p>\n
In the new images and film, her bold and charismatic spirit turns ordinary things into extraordinary moments approached with a spontaneous and free-spirited attitude. Whenever she enters the scene, simple acts such as riding a Vespa, sipping an espresso or dancing in a garden become memorable and meaningful experiences that she happily shares with her friends and followers.<\/p>\n
In this immersive narrative, each character embodies a distinct fragrance tracing a sensory journey that captures the many souls of the Salvatore Ferragamo women. The final frame of the video is a close up on the three perfumes from the Signorina Collection, featuring the romantic SIGNORINA EAU DE PERFUME and the magnetic SIGNORINA MISTERIOSA along with the new SIGNORINA RIBELLE.<\/p>\n
The SIGNORINA RIBELLE advertising campaign will go live beginning in September 2019 across all Salvatore Ferragamo\u2019s communication outlets and on major digital and social platforms worldwide.<\/strong><\/p>\n