{"id":45171,"date":"2019-09-10T11:37:52","date_gmt":"2019-09-10T10:37:52","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=45171"},"modified":"2019-09-10T11:39:31","modified_gmt":"2019-09-10T10:39:31","slug":"jimmy-choo-urban-hero-fragrance-rides-town","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jimmy-choo-urban-hero-fragrance-rides-town\/","title":{"rendered":"Jimmy Choo Urban Hero fragrance rides in to town"},"content":{"rendered":"

Jimmy Choo has unveiled a new men’s fragrance with Jules Dades as the face of the brand. <\/p>\n

Jimmy Choo has launched a new men’s fragrance that is inspired by the urban environment, with wood-leather at its heart. The new masculine scent (according to the brand) embodies the modern man of today, revealing his mystery and confidence with a combination of skin, wood, and citrus.<\/p>\n

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The composition opens with notes of lemon caviar combined with spicy and cold black pepper nuances. The heart is dominated by the woody blend of rosewood and vetiver followed by a masculine leather combined with gray amber.<\/p>\n

The face of the fragrance is Jules Dades (L’Atlas), a renowned street artist who represents a masculine and mysterious rebel. His graphic style street art appears in the background of the advertising and across the presentation box. The bottle is made up of glass with a chrome top and body.<\/p>\n