{"id":4584,"date":"2015-05-20T13:51:45","date_gmt":"2015-05-20T13:51:45","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=4584"},"modified":"2019-01-23T10:36:59","modified_gmt":"2019-01-23T10:36:59","slug":"johnnie-walker-sets-up-house-with-dfs-at-singapore-changi","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/johnnie-walker-sets-up-house-with-dfs-at-singapore-changi\/","title":{"rendered":"Johnnie Walker sets up house with DFS at Singapore Changi"},"content":{"rendered":"

Diageo has launched a collectable limited edition bottle of Johnnie Walker Blue Label which will be available at a new brand home opened at\u00a0Singapore Changi Airport.<\/p>\n

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This is the brand’s seventh so-called ‘whisky embassy’ with flagships in Shanghai, Beijing, Seoul and Chengdu, as well as Travel Retail spaces in the airports of Taipei and Mumbai. The new ‘Johnnie Walker House’ aims to share the heritage of the brand as well as an element of luxury with shows and exclusive experiences for ‘valued clients’. It features a shop, a bar, mentored tasting sessions and privileges for Johnnie Walker House members.The new \u201cretail showcase\u201d, found at Singapore Changi Airport in the flagship store of retailer DFS Group, is the seventh of its kind across the globe.<\/p>\n

This\u00a0will be the first Johnnie Walker House to hit South East Asia \u2013 so in celebration a limited edition bottling of Johnnie Walker Blue Label will be available for purchase.\u00a0The bottle illustrates the brand\u2019s historic journey from Scotland to Singapore, from when it was established in 1820 to the first time it was imported to Singapore in 1885.<\/p>\n

For the first time in South-East Asia and Singapore, Johnnie Walker House Exclusive Collections will be available at retail, including John Walker & Sons Master Blenders Collection, Johnnie Walker Epic Dates Collection, Johnnie Walker Five Gods of Wealth Series and the Zodiac Collection.<\/p>\n

Doug Bagley, managing director, of Diageo Global Travel and Middle East, said: \u201cWith global airport sales growing by more than 12 per cent every year since 2009, and the strategic location of Singapore Changi Airport as a travel hub, Johnnie Walker House Singapore is set to be a game-changer for the luxury spirits segment.<\/p>\n

\u201cWe combine our revolutionary hospitality concept with our successful travel retail model \u2013 providing an enticing experience to modern luxury consumers during the \u2018the golden hour\u2019 before they board.\u201d<\/p>\n

The experience features a multi-sensory retail setting, by emitting the six flavour characteristics of Johnnie Walker Blue Label; \u201ctheatrical mentoring\u201d sessions, led by brand ambassadors; a tasting bar offering whiskies from the brand\u2019s Super Deluxe portfolio; and a whiskey wall dedicated to the \u201cArt of Blending\u201d.<\/p>\n

Track down\u00a0Johnnie Walker whiskies\u00a0in duty free and travel retail worldwide with www.dutyfreehunter.com<\/a><\/strong><\/p>\n

Follow us on Twitter for more news @dutyfreehunter<\/a><\/strong><\/p>\n

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Diageo has launched a collectable limited edition bottle of Johnnie Walker Blue Label which will be available at a new brand home opened at\u00a0Singapore Changi […]<\/p>\n","protected":false},"author":3,"featured_media":4587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,7099,7097],"tags":[110,69,39,41,49,324,42,205,259,216,103],"class_list":["post-4584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-spirits","category-wines-spirits","tag-dfs","tag-duty-free","tag-dutyfree","tag-luxury","tag-scotch","tag-shop-the-world","tag-shopping","tag-singapore-airport","tag-tax-free","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/4584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=4584"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/4584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/4587"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=4584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=4584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=4584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}