Saint Laurent the idea of Parisian chic, a specific aesthetic never afraid of shocking or provoking in the name of empowerment and freedom of thoughts, embodies its brand vision through sophisticated design in its Bosphorus Zone store. Inside the store with gray marble walls accompanied by metallic finished accents, object of desire products become monumental washed with sleek lighting.<\/p>\n
Founded in 1961, Yves Saint Laurent was the first couture house to introduce, in 1966, the luxury pr\u00ea-\u00e0-porter with a collection called \u201cSaint Laurent Rive Gauche\u201d, synonymous of youth and freedom. This shift represented a critical step in the modernization of fashion and revolutionized the socio-cultural landscape. Throughout the years, the House\u2019s groundbreaking styles have become iconic cultural references, and its founder, the couturier Yves Saint Laurent, secured a reputation as one of the twentieth century\u2019s foremost designers. Part of the Kering Group, the House kept true to its identity of absolute modernity and fashion authority. Under the creative direction on Anthony Vaccarello, appointed in April 2016, the House offers today a broad range of women\u2019s and men\u2019s ready-to-wear products, leather goods, shoes, jewelry and eyewear. Through a license agreement it is also a major force in fragrances and cosmetics.<\/p>\n
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Ian Foster: \u201cWe proudly welcome Saint Laurent to Bosphorus Zone, the Luxury brand which has held enormous influence both inside and outside the fashion industry.\u201d<\/p><\/blockquote>\n
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Ian Foster, Unifree\u2019s Chief Commercial Officer, shared his views on Saint Laurent partnership stating \u201cWe proudly welcome Saint Laurent to Bosphorus Zone, the Luxury brand which has held enormous influence both inside and outside the fashion industry. As Saint Laurent continues to grow and affirm itself as a highly desirable brand by keeping the its core values which was built on solid foundations, it also reminds us the core of Bosphorus Zone where global and local trends can be instantly followed in one single international place.\u201d<\/p>\n
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