{"id":46118,"date":"2019-10-17T09:26:19","date_gmt":"2019-10-17T08:26:19","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=46118"},"modified":"2019-10-17T09:26:19","modified_gmt":"2019-10-17T08:26:19","slug":"smirnoffs-celebrates-wild-backstory-new-global-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/smirnoffs-celebrates-wild-backstory-new-global-campaign\/","title":{"rendered":"Smirnoff&#8217;s celebrates its wild backstory with new global campaign"},"content":{"rendered":"<p>Smirnoff has unveiled its first global campaign in over twenty-five years, sharing the brand&#8217;s extraordinary history from 1864 to the World\u2019s No. 1 Vodka1, enjoyed in more than 130 countries around the world, today.<!--more--><\/p>\n<p>Directed by Rupert Sanders, known for his award-winning commercial work and feature films such as Snow White and the Huntsman and Ghost in the Shell, \u201cInfamous Since 1864\u201d is inspired by the unconventional and often unexpected path Smirnoff has chartered.<\/p>\n<p>From its humble roots in Russia to being resurrected in France, making its way across Europe and being at the forefront of the cocktail revolution in the US in the 1950s, it\u2019s a tale full of invention and intrigue.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-infamous-ooh-redacted-2019.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-infamous-ooh-redacted-2019.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-infamous-ooh-redacted-2019-300x150.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-infamous-ooh-redacted-2019-768x384.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-infamous-ooh-redacted-2019-680x340.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-infamous-ooh-redacted-2019.jpg\" class=\"alignnone size-full wp-image-46122 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-46122\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-infamous-ooh-redacted-2019.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-infamous-ooh-redacted-2019.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-infamous-ooh-redacted-2019-300x150.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-infamous-ooh-redacted-2019-768x384.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-infamous-ooh-redacted-2019-680x340.jpg 680w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/a><\/p>\n<p><iframe title=\"Smirnoff: Infamous Since 1864\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lvUVHZlnAAI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>\u201cWe\u2019re delighted to share the far from ordinary story of Smirnoff and what it took to become the world\u2019s no.1 vodka brand. This will be the first truly global campaign on the brand in more than 25 years and will launch with significant media investment in markets including: North America, Europe, Latin America and Africa. It\u2019s been a privilege to work with renowned director Rupert Sanders, who shared our bold ambition for this campaign, and we are thrilled to soundtrack the film with an original composition of El Michels Affair\u2019s cover of the iconic hip hop track \u201cShimmy Shimmy Ya\u201d. <\/strong>Neil Shah &#8211; Global Marketing Director for Smirnoff<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-2-min.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-2-min-1024x640.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-2-min-300x188.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-2-min-768x480.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-2-min-680x425.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-2-min.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-2-min-1024x640.jpg\" class=\"alignnone size-large wp-image-46119 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-46119\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-2-min-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-2-min-1024x640.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-2-min-300x188.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-2-min-768x480.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-2-min-680x425.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-2-min.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-3-min.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-3-min-1024x640.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-3-min-300x188.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-3-min-768x480.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-3-min-680x425.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-3-min.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-3-min-1024x640.jpg\" class=\"alignnone size-large wp-image-46120 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-46120\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-3-min-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-3-min-1024x640.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-3-min-300x188.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-3-min-768x480.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-3-min-680x425.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-3-min.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign.png\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-1024x640.png 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-300x188.png 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-768x480.png 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-680x425.png 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign.png 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-1024x640.png\" class=\"alignnone size-large wp-image-46121 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-46121\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-1024x640.png\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-1024x640.png 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-300x188.png 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-768x480.png 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign-680x425.png 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/10\/smirnoff-global-campaign.png 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p>&#8220;Infamous Since 1864\u201d debuts across Europe this October, followed by a global roll out across international markets, including: US, Canada, Brazil, Argentina and Kenya. The integrated marketing campaign will be supported with broadcast, OOH, digital, social and print advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smirnoff has unveiled its first global campaign in over twenty-five years, sharing the brand&#8217;s extraordinary history from 1864 to the World\u2019s No. 1 Vodka1, enjoyed [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":46123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[77,69,8686,3560,216,83],"class_list":["post-46118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-cocktails","tag-duty-free","tag-infamous-since-1864","tag-smirnoff","tag-travel-retail","tag-vodka"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/46118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=46118"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/46118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/46123"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=46118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=46118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=46118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}