{"id":46359,"date":"2019-10-25T14:49:34","date_gmt":"2019-10-25T13:49:34","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=46359"},"modified":"2019-10-25T14:49:34","modified_gmt":"2019-10-25T13:49:34","slug":"one-kind-jack-daniels-experience-comes-duty-free-new-istanbul-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/one-kind-jack-daniels-experience-comes-duty-free-new-istanbul-airport\/","title":{"rendered":"One-of-a-kind Jack Daniel\u2019s experience comes to duty-free at New Istanbul Airport"},"content":{"rendered":"

The recently opened Istanbul Airport (IST) will unveil an array of Jack Daniel\u2019s displays and wallbays on a scale exceeding any other airport in the world.<\/p>\n

The Jack Daniel\u2019s wallbays were specifically designed for the Istanbul Airport and contain not only production information and bottle glorifiers but also fold-out tasting tables for passenger sampling opportunities. The two departure wallbays also feature videos of Jack Daniel\u2019s being produced at the distillery in Lynchburg, Tennessee. Jack Daniel\u2019s will also have a major presence in four of Heinemann\u2019s airport stores as well as a very special experiential space.<\/p>\n

Aude Bourdier, Brown-Forman Vice President and Marketing Director for global travel retail, described the Tennessee Whiskey\u2019s presence at the airport as being the biggest collection of permanent Jack Daniel\u2019s displays and wallbays under one roof ever assembled.<\/p>\n

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\u201cThe new Istanbul Airport is a marvel to behold and will set the standard for future international airport development just as Jack Daniel\u2019s has set the standard for whiskies around the world. From the outset, the Brown-Forman travel retail team and our long-time partners at Heinemann worked to put together a series of Jack Daniel\u2019s displays and wallbays that was equal to the anticipated stature of the Istanbul Airport. We think passengers – and particularly Jack Daniel\u2019s fans – traveling through the airport will agree that we not only reached the standards we were seeking but actually surpassed them,\u201d said Bourdier.<\/p>\n

She went on to explain that the Brown-Forman travel retail team was particularly excited by the one-of-a-kind Jack Daniel\u2019s experiential free space.
\n\u201cThis special area will give passengers traveling through the Istanbul Airport a unique opportunity to experience what Jack Daniel\u2019s Tennessee Whiskey is all about and why it is so special, from the ingredients to the mellowing process,\u201d Bourdier said.<\/p>\n

She added that the true highlight of the experience will be the opportunity to taste the entire Jack Daniel\u2019s Family of Brands \u2013 from Old No. 7 to Gentleman Jack, Single Barrel and others.<\/p>\n

Turkey\u2019s showplace airport \u2013 also known as Istanbul New Airport \u2013 became fully operational in early April, 2019. It covers 1.6 million square feet \u2013 the size of New York\u2019s Manhattan \u2013 and offers flights to over 300 destinations. It currently can accommodate 90 million passengers with that number ballooning to 200 million within ten years.<\/p>\n

Nick Mogford, Vice President and Director of Global Accounts for Brown-Forman travel retail, noted the unique opportunities presented by the company\u2019s association with Heineman in the Istanbul New Airport.<\/p>\n

\u201cHeinemann is one of the leading duty free companies in the world and has been a long-standing partner of Brown-Forman. Heinemann has been hugely supportive of our efforts to develop American Whiskey in the travel retail channel and has helped propel our brands to category leadership.<\/p>\n

We feel the visibility provided by the Jack Daniel\u2019s displays and wallbays and the prominence of Woodford Reserve and our other fine brands in store will enhance the experience of travellers passing through this impressive new airport,\u201c Mogford said.<\/p>\n

Jack Daniel\u2019s Tennessee Whiskey is an American icon brand and is currently the number two selling spirit by volume in the travel retail channel.<\/p>\n","protected":false},"excerpt":{"rendered":"

The recently opened Istanbul Airport (IST) will unveil an array of Jack Daniel\u2019s displays and wallbays on a scale exceeding any other airport in the […]<\/p>\n","protected":false},"author":3,"featured_media":46364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[69,169,8732,6467,833,216,7905],"class_list":["post-46359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-duty-free","tag-heinemann","tag-ist","tag-istanbul-airport","tag-jack-daniels","tag-travel-retail","tag-unifree"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/46359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=46359"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/46359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/46364"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=46359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=46359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=46359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}