C\u0153ur Battant<\/a>, the tenth women\u2019s fragrance created by Jacques Cavallier Belletrud and the newest addition to the Louis Vuitton perfume collection, is an olfactive invitation to follow the power of one\u2019s emotions.<\/p>\nEmma Stone stars in the campaign film for Louis Vuitton\u2019s new C\u0153ur Battant fragrance, directed by Romain Gavras.
\nIn this new collaboration between Louis Vuitton and the award-winning French director, the short film showcases the House Ambassador as she experiences a powerful and positive emotional journey.<\/p>\n
According to Romain Gavras, known for his powerful work both on feature films and music videos, the concept for the project came from Emma Stone\u2019s incredible capacity to express emotion, and the final cut displays the many facets of her personality both as an actress and a woman. We follow her through the stunning architecture of the Casa Malaparte (famously used as a set for Jean-Luc Godard\u2019s Le M\u00e9pris in 1963), and its equally magical location on the cliffs above the Bay of Capri. The film spans night and day, sun and rain, passion, joy and melancholy: Emma dances, dreams and dives into the sea as she waits to be reunited with her loved one. Romain Gavras then takes us to the equally symbolic setting of the Cour Carr\u00e9e, the \u201cbeating heart\u201d of Paris, transformed for the film into a magical field of romantic flowers.<\/p>\n