Aston Martin, the luxury car maker, has announced a partnership with Islay\u2019s Bowmore distillery on a range of limited edition whiskies and \u201cinnovative lifestyle experiences\u201d.<\/p>\n
\nAston Martin said that Bowmore will become its exclusive spirits partner and will create exclusive bottlings that reflect \u201cboth brand\u2019s commitment to heritage but also to cutting edge-design and manufacturing techniques\u201d.<\/p>\n
Together with the whisky, the two brands will also be offering a series of exclusive events and experiences around the world.<\/p>\n
Messaging from Drink Smart, Beam Suntory\u2019s platform for communicating responsible drinking, will be incorporated into future projects between Aston Martin and Bowmore.<\/p>\n
Earlier this week news broke that Aston Martin had been granted a trademark for its name and wing logo to be used in relation to alcoholic beverages.The trademark was granted to the British car company last month, meaning that its logo and name can be used in relation to alcoholic beverages (class 33), except beer.<\/p>\n
Commenting on the announcement, Albert Baladi, president and CEO of Beam Suntory, the owner of Bowmore, said: \u201cIt is exciting for an extraordinary brand like Bowmore to enter a global partnership with a brand of such high esteem and heritage, leading in its industry for beauty and craft for decades.<\/p>\n
\u201cAston Martin embodies Bowmore\u2019s commitment to time, with the craft and patience required to make sports cars and single-malt Scotch whisky very much intertwined. These shared values will underpin our series of product innovation and experiences with Aston Martin, and we can\u2019t wait to collaborate on what will be a defining and industry leading collaboration for years to come.\u201d<\/p>\n
President of Aston Martin Lagonda and group chief executive officer, Andy Palmer, added: \u201cThis series of limited-edition bottlings are going to be very special collectors\u2019 items for the whisky connoisseur and Aston Martin enthusiast. As brands we have a lot in common. We both focus on indulging our customers with exquisitely-designed, beautifully-crafted products, often producing limited edition specials that celebrate our heritage.<\/p>\n
\u201cBowmore is a great British brand and, like Aston Martin, its employees are passionate about their work. I can\u2019t wait to sample the fruits of this collaboration between innovative design and crafted product.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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