{"id":47568,"date":"2019-12-13T11:14:57","date_gmt":"2019-12-13T11:14:57","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=47568"},"modified":"2019-12-13T11:14:57","modified_gmt":"2019-12-13T11:14:57","slug":"good-bad-airport-carolina-herrera-unleashes-rebellious-side-bad-boy-duty-free-launches","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/good-bad-airport-carolina-herrera-unleashes-rebellious-side-bad-boy-duty-free-launches\/","title":{"rendered":"Good to be bad (at the airport): Carolina Herrera unleashes its rebellious side with Bad Boy duty-free launches"},"content":{"rendered":"<p>Puig Travel Retail Americas has partnered with Dufry to execute an extensive launch campaign for Carolina Herrera\u2019s new masculine fragrance, Bad Boy. The two-month launch promotion, which includes a mega event at Lima\u2019s Jorge Ch\u00e1vez International and animations at other airports in Latin America, underscores Puig\u2019s mission to consolidate Carolina Herrera\u2019s leadership position in the region.<!--more--><\/p>\n<p>So far, more than 80 Bad Boy animations in 294 doors across Travel Retail in the Americas have been implemented. Participating airports include Aeropuerto Internacional Benito Ju\u00e1rez in Mexico, Ezeiza International in Buenos Aires, Tocumen International in Panama, S\u00e3o Paulo-Guarulhos in Brazil and Santiago International Airport in Chile.<\/p>\n<figure id=\"attachment_47571\" aria-describedby=\"caption-attachment-47571\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-1.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-1-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-1-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-1-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-1-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-1.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-1-1024x683.jpg\" class=\"size-large wp-image-47571 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-47571\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-large wp-image-47571\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-1-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-1-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-1-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-1-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-1.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a> CH Bad Boy on display at Lima International airport duty-free<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-2-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-2-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-2-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-2-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-2.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-2-1024x683.jpg\" class=\"alignnone size-large wp-image-47572 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-47572\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-2-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-2-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-2-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-2-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-2-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/Lima-2.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p>The activations encourage travellers to immerse themselves in the light and shade of the contemporary man\u2019s personality through digital screens within the space, while retailtainment activities present the brand\u2019s new oriental aromatic fragrance to consumers.<\/p>\n<p>Jorge Ch\u00e1vez International and S\u00e3o Paulo-Guarulhos International are home to some of the most impactful Bad Boy activations to date. Here, customer interaction is a key focus through engaging retailtainment activities such as a lightning-shaped buzz wire game and innovative lighting technology.<\/p>\n<p>The animations invite travellers to wake up their inner Bad Boy via a digital touch-screen feature which ignites lightning bolt visuals on both the screen and digital flooring. Passengers can also play a digital game to find out if they are good or bad. The lightning is an instantly visually attractive element which represents the duality of the fragrance\u2019s character: strong and sensitive; powerful and empathic; heroic and vulnerable.<br \/>\nTravellers are further immersed in the Bad Boy universe via digital screens on the interior of the space, which play the Bad Boy advertising spot featuring British actor Ed Skrein wreaking havoc in a busy street.<\/p>\n<figure id=\"attachment_47573\" aria-describedby=\"caption-attachment-47573\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals1.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals1-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals1-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals1-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals1-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals1.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals1-1024x683.jpg\" class=\"size-large wp-image-47573 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-47573\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-large wp-image-47573\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals1-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals1-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals1-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals1-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals1.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a> CH Bad Boy at Sao Paulo&#8217;s Arrivals duty free store<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals2.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals2-251x300.jpg 251w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals2-768x918.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals2-680x812.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals2.jpg\" class=\"alignnone size-full wp-image-47574 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 837px) 100vw, 837px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-47574\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals2.jpg\" alt=\"\" width=\"837\" height=\"1000\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals2.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals2-251x300.jpg 251w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals2-768x918.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2019\/12\/SaoParrivals2-680x812.jpg 680w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/noscript><\/a><\/p>\n<p>Bad Boy, created by Quentin Bisch and Louise Turner, is an aromatic oriental scent that celebrates a new masculinity. The fragrance offers spicy top notes of bergamot and pepper, woody heart notes of sage and cedar wood, balanced by gourmand base notes of tonka bean and cocoa.<\/p>\n<p>Bad Boy\u2019s lightning-shaped flacon in midnight blue takes key design elements from the Good Girl stiletto bottle and is an allegory of unpredictable and captivating Bad Boy personality.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Previously on DFH:<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"EcygxqyTqm\"><p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/carolina-herreras-good-girl-best-seller-gets-bad-boy-hes-coming-duty-free-first\/\">Carolina Herrera\u2019s \u2018Good Girl\u2019 best-seller gets a \u2018Bad Boy\u2019 &#8211; and he&#8217;s coming to duty-free first<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Carolina Herrera\u2019s \u2018Good Girl\u2019 best-seller gets a \u2018Bad Boy\u2019 &#8211; and he&#8217;s coming to duty-free first&#8221; &#8212; Duty Free Hunter\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/carolina-herreras-good-girl-best-seller-gets-bad-boy-hes-coming-duty-free-first\/embed\/#?secret=Q5KtlXIeyU#?secret=EcygxqyTqm\" data-secret=\"EcygxqyTqm\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puig Travel Retail Americas has partnered with Dufry to execute an extensive launch campaign for Carolina Herrera\u2019s new masculine fragrance, Bad Boy. The two-month launch [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":47575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7083,1,477,7086],"tags":[8157,1607,6190,963,302,69,7724,8974,7240,216],"class_list":["post-47568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-mens-grooming","tag-bad-boy","tag-carolina-herrera","tag-ch","tag-dufry","tag-dufry-duty-free","tag-duty-free","tag-good-girl","tag-lima-international","tag-sao-paulo-international-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/47568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=47568"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/47568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/47575"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=47568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=47568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=47568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}