{"id":47611,"date":"2019-12-17T14:57:11","date_gmt":"2019-12-17T14:57:11","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=47611"},"modified":"2019-12-17T14:57:11","modified_gmt":"2019-12-17T14:57:11","slug":"bacardi-brings-taste-caribbean-miami-international-airport-holiday-season","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/bacardi-brings-taste-caribbean-miami-international-airport-holiday-season\/","title":{"rendered":"Bacard\u00ed brings a taste of the Caribbean to Miami International Airport for the holiday season"},"content":{"rendered":"

BACARD\u00cd rum cocktails, personalised gifting and photo opportunities are the main attractions in a ground-breaking shopper campaign showcasing the BACARD\u00cd premium rum portfolio in partnership with Duty Free Americas at Miami International Airport.<\/p>\n

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In a travel retail first, international and domestic travellers can purchase the BACARD\u00cd range from the space in Terminal D during the peak gifting season, through 3rd January 2020. Domestic purchases are made via ReserveBar.com, one of the disruptive new spirits delivery start-ups within the US. This is the first time that alcohol retail purchases have been made available to domestic travellers at Miami International enabling people to buy at duty free prices, have their bottles custom engraved with free shipping to home in the US*.<\/p>\n

The campaign\u2019s core message \u2018Aged under the Caribbean sun\u2019 is brought to life with an impactful, multi-sensory campaign located in the centre of the terminal, attracting travellers to explore the integrity behind BACARD\u00cd\u2019s premium rum portfolio which spans a wide range of aged variants: BACARD\u00cd Cuatro (4YO), BACARD\u00cd Ocho (8YO), BACARD\u00cd Diez (10YO) and travel retail exclusive BACARD\u00cd Gran Reserva Especial (16YO).<\/p>\n

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A central feature of the space is a giant interactive palm tree representing \u2018El Coco\u2019 the iconic coconut tree planted by Facundo Bacard\u00ed Moreau on the day in 1862 that his father, Don Facundo Bacard\u00ed Mass\u00f3, opened the first BACARD\u00cd distillery in Santiago de Cuba. Pulling a lever located at \u2018El Coco\u2019 \u2013 releases a golden coconut to represent one of the BACARD\u00cd variants, amplified by a brand ambassador expanding on the brand story behind each rum, its ageing process and taste profile, before offering a drink at the tasting bar. Consumers can sample a BACARD\u00cd Carta Blanca Daquiri or a BACARD\u00cd Cuatro Mismo cocktail, or choose to sip a BACARD\u00cd Ocho, BACARD\u00cd Diez or BACARD\u00cd Gran Reserva Especial. There is also the chance for shoppers to personalize the label on a bottle of BACARD\u00cd Carta Blanca.<\/p>\n

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As part of a series of engaging touchpoints, travellers can learn about the evocative Angels\u2019 Share, the term given to describe liquid lost from barrels to evaporation when ageing. The warmth and humidity of the Caribbean climate accelerates this process \u2013 around three times faster than whisky ageing in colder climates, for example – but with no reduction in quality. For example, the remarkable BACARD\u00cd Gran Reserva Especial, aged for sixteen years can be compared to a whisky aged for over forty years, expressing a complexity and smoothness rivalling that of the world\u2019s most exclusive Single Malts.<\/p>\n

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The airport campaign is a travel interpretation of the global BACARD\u00cd platform, \u2018Do What Moves You\u2019 which encourages freedom of choice and expression as Geoff Biggs, Regional Director Americas, Bacardi Global Travel Retail explains. \u201cCreating stand-out memories for travellers is at the heart of this BACARD\u00cd campaign. We want to encourage people to relax and have fun as they get to understand the ageing process in BACARD\u00cd rums and to enjoy exploring the versatility of our portfolio. With rums for every drinking occasion, from holiday cocktails to a considered sipping experience, we want to increase people\u2019s appreciation of BACARD\u00cd premium rums as they find the one that\u2019s the right expression of who they are.\u201d<\/p>\n

Jon Bonchick, Director of Buying and Merchandising- Duty Free Americas adds. \u201cRum is an important category for us at Miami International but shoppers are not always confident to try something new. With a high level of consumer trust and recognition, BACARD\u00cd is the perfect brand to inspire greater confidence especially with the educational creativity and fun in this campaign. It\u2019s great to see people enjoying themselves within a well-planned strategy that brings excitement and footfall to the whole category.\u201d<\/p>\n

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BACARD\u00cd rum cocktails, personalised gifting and photo opportunities are the main attractions in a ground-breaking shopper campaign showcasing the BACARD\u00cd premium rum portfolio in partnership […]<\/p>\n","protected":false},"author":4,"featured_media":47614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[217,8981,5000,69,39,5494,84,216],"class_list":["post-47611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-bacardi","tag-bacardi-duty-free","tag-bacardi-global-travel-retail","tag-duty-free","tag-dutyfree","tag-miami-international-airport","tag-rum","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/47611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=47611"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/47611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/47614"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=47611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=47611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=47611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}