{"id":47629,"date":"2019-12-17T15:03:57","date_gmt":"2019-12-17T15:03:57","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=47629"},"modified":"2019-12-17T15:03:57","modified_gmt":"2019-12-17T15:03:57","slug":"loreal-lotte-duty-free-launch-modiface-make-virtual-try-beauty-experience","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/loreal-lotte-duty-free-launch-modiface-make-virtual-try-beauty-experience\/","title":{"rendered":"L\u2019Or\u00e9al and Lotte Duty Free launch ModiFace – the make-up virtual try-on beauty experience"},"content":{"rendered":"

In partnership with Lotte Duty Free, L\u2019Or\u00e9al Travel Retail Asia Pacific announces the launch of ModiFace, augmented reality powered make up try-on at Lotte Duty Free Online, marking the first online make-up virtual try-on experience in the Travel Retail Asia Pacific beauty channel.<\/p>\n

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In line with L\u2019Or\u00e9al Travel Retail Asia Pacific\u2019s digital acceleration strategy, the official launch on December 17 will provide travellers around the world with the most innovative technologies in terms of services and beauty experience.<\/p>\n

Available at Lotte Duty Free Online, ModiFace\u2019s make-up virtual try-on will enable travellers all over the world to discover L\u2019Or\u00e9al products and brands through realistic, engaging and meaningful beauty experiences. Travellers will be able to apply AR technology to discover online leading beauty brands, such as Lanc\u00f4me, Giorgio Armani, L\u2019Or\u00e9al Paris and Urban Decay. This serves as a key milestone between L\u2019Or\u00e9al Travel Retail and Lotte Duty Free in pioneering a new page in the Travel Retail beauty industry, to serve customers with innovative services and experiences, and to offer beauty to all travellers.<\/p>\n

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\u201cL\u2019Or\u00e9al Travel Retail Asia Pacific and Lotte Duty Free share the same vision that online Augmented Reality is becoming key throughout travellers\u2019 journey of product discovery and purchase. Our launch of ModiFace make-up virtual try-on further expands our expertise in beauty tech, and I look forward to revolutionising the Travel Retail industry with the AR-enabled future we are creating today,\u201d says Emmanuel Goulin, Managing Director of L\u2019Or\u00e9al Travel Retail Asia Pacific.<\/p>\n

\u201cThis deepened collaboration with L\u2019Or\u00e9al Travel Retail Asia Pacific is extremely relevant for us, as it will allow AR experiences to be used by millions of travellers around the world. This world-class technology reinvents a traveller’s shopping journey, helping them discover, try and chose beauty products with groundbreaking and innovative services,\u201d says Mr. Kap Lee, Lotte CEO.<\/p>\n

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\u201cL\u2019Or\u00e9al Travel Retail Asia Pacific has always been partnering with retailers in the industry to elevate travellers\u2019 beauty experiences. Today, travellers\u2019 expectations are growing and the modern way to elevate the beauty category is through technology to pioneer the best consumer experience. The launch of ModiFace make-up virtual try-on is a significant phase of our digital acceleration strategy. Such innovative beauty user experience unlocks further possibility of personalisation and consumer engagement, reassuring our position as a Beauty Tech leader in the Travel Retail industry,\u201d says Iris Lam, Executive Business Director at L\u2019Or\u00e9al Travel Retail Asia Pacific.<\/p>\n

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In partnership with Lotte Duty Free, L\u2019Or\u00e9al Travel Retail Asia Pacific announces the launch of ModiFace, augmented reality powered make up try-on at Lotte Duty […]<\/p>\n","protected":false},"author":4,"featured_media":47631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,1,477,7084,7085],"tags":[45,44,69,39,592,1136,1903,8983,139,1615,8982,216],"class_list":["post-47629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","category-skincare-and-haircare","tag-beauty","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-giorgio-armani","tag-loreal-paris","tag-loreal-travel-retail","tag-loreal-travel-retail-asia-pacific","tag-lancome","tag-lotte-duty-free","tag-modiface","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/47629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=47629"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/47629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/47631"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=47629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=47629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=47629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}